Principal Recruitment Consultant - Recruiting Social, Content and Influencer Marketing
Head of Social Media and Community
Marketplace Subscription
London, hybrid working
Up to £90K
A purpose-driven organisation is looking for an experienced and strategic Head of Social Media and Community to lead social media strategy and community engagement. Sitting within a newly formed Brand and Communications team, this role will shape the company’s social presence, grow member engagement, and contribute to broader brand and business goals.
Key Responsibilities
* Social Strategy: Develop and execute a data-led social media strategy aligned with business objectives and tailored to platform-specific audiences.
* Community Building: Foster online and offline communities, manage engagement, and grow advocacy among members.
* Team Leadership: Lead the social team and collaborate across brand, content, PR, product, and customer service functions.
* Content Oversight: Guide platform-specific content and influencer strategies; ensure brand consistency across all social channels.
* Analytics & Optimisation: Define KPIs, track performance, and apply insights to improve reach, engagement, and ROI.
* Paid Social: Work with paid media teams to deliver effective social ad campaigns that drive awareness and conversions.
* Trend Monitoring: Stay on top of platform changes and industry trends; recommend new tools and approaches.
* Reputation Management: Manage issues and protect brand sentiment in collaboration with PR and legal teams.
Experience Required
* 7+ years in social media marketing, with 3+ years in a leadership role.
* Proven ability to scale social and community engagement for member-led or high-growth brands.
* Strong understanding of platform dynamics, content marketing, paid social, and analytics.
* Skilled in managing teams, budgets, and external partners.
* Excellent communication skills and brand acumen.
* Experience with community platforms (e.g. Facebook Groups), influencer campaigns, and membership-based organisations.
* Familiarity with SEO, generative AI, and their relevance to social strategy.
* Track record of delivering high-impact or viral campaigns.
Seniority level
* Seniority level
Director
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
Marketing Services
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