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Recruitment for PR, Marketing, Advertising, Digital and Creative
Are you an ecommerce or Shopify specialist with product marketing experience? This is an exciting opportunity to join a fast-growing tech and AI company building innovative apps for ecommerce brands. With over 60% of their growth driven by product marketing, this role offers huge scope for impact and progression.
About the Role:
As Product Marketing Manager, you’ll take ownership of the go-to-market strategy, positioning, and storytelling for one of the company’s flagship brands. Working closely with Product, Sales, and Growth teams, you’ll deliver launches and campaigns that drive adoption and measurable results.
Key responsibilities include:
* ✅ Plan and execute GTM strategies for new features, integrations, and AI updates
* ✅ Conduct competitive analysis and customer research within the ecommerce + AI landscape
* ✅ Build customer stories and educational resources that drive engagement
* ✅ Collaborate with the Growth team on AI-driven campaign testing, segmentation, and personalised messaging
* ✅ Track and analyse campaign performance to influence future strategy
This is a hands‑on role where your work directly influences product success.
About You
* 3+ years’ experience in product marketing
* Experience in SaaS, ecommerce, or the Shopify ecosystem
* A strong understanding of AI’s role in marketing or customer experience
* Proven experience launching products to market
* A desire to grow — you don’t need to be the finished article, just ambitious and proactive
The role starts as standalone, with plans to hire a junior into the team around Q2 2026.
What’s on Offer
* ✨ Salary around £45k, with genuine progression opportunities
* ✨ Hybrid working — once a week in the Leicester office
* ✨ A supportive, ambitious team that rewards success
* ✨ The chance to shape the future of a product in a fast-growing AI-driven business
Seniority level
* Mid‑Senior level
Employment type
* Full‑time
Job function
* Marketing
* Industries: Technology, Information and Media
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