About The Role
Your role as Senior PPC Executive:
As a Senior PPC Executive you will be working within our Paid Media team managing a small portfolio of clients across multiple platforms and a variety of budgets. In addition to this, you will work closely with technical account managers, implementing and tracking paid search and display campaigns for a range of websites, across a varied client portfolio, with a view to generating targeted traffic and increasing conversions.
Anyone coming into this role will have a keen eye for detail, along with a passion for the industry and team-work.
Main Accountabilities Responsible for producing weekly/monthly reports with detailed commentary, insights and actions
Work alongside Account Managers and peers to drive performance and growth for clients
Build search, display, video, shopping and PMax campaigns
Optimise campaigns across multiple platforms, including Google Ads and Microsoft Ads.
Undertake keyword research analysis
Budget management
Ad Copy writing and testing
Completing regular Search Query reporting
Manage a portfolio of clients’ paid search campaigns, across multiple networks
Conduct calls with clients and sales to discuss and plan campaigns
Setup, implement, track and optimise PPC campaigns across several search engines and markets
Undertake and be responsible for keyword research, analysis and strategy
Tracking setup (including tracking codes generation, goals and funnels setup)
Prepare and deliver monthly reports & attend monthly progress meetings with clients
Analyse PPC campaign performance and recommend next steps
Understand the objectives of, and participate in creating quarterly reports, client decks and future roadmaps in line with the agreed KPI’s
Delegate appropriate tasks to Executive
Core Knowledge and Skills Essential
Strong organisational skills
Excellent written and verbal communication skills with a strong customer service ethos and ability to build lasting relationships
Meticulous attention to detail
Strong knowledge of Excel
Knowledge of the Google and Microsoft Ads interfaces
Knowledge of how measurement and tracking works
Knowledge of common metrics within paid media e.g. relationship between metrics, understanding definitions, calculations and the impact of these
Knowledge of Google Analytics
Ability to delegate tasks and support executives to ensure all tasks are completed to deadlines
A strong understanding of audience and targeting skills
Strong time management skills to ensure deadlines are consistently met and proactively managed
A positive, can-do attitude and the ability to seek out opportunities in order to develop and share knowledge
Display exceptional traits of ownership and accountability
Ability to implement solutions based on knowledge of common metrics within paid media
Desirable
Comfortable in supporting peers and knowledge sharing
Previous experience in handling client calls
Qualification/Experience Requirements Essential
Previous experience within a paid media environment and eagerness to build on this and develop within our company
Strong knowledge of the search engine marketing industry
Demonstrable experience in a PPC role gained from a search agency or in-house position
Evidence of advanced knowledge of common metrics within paid media e.g. identification of problem areas and propose solutions
Strong knowledge of Excel
Experience in search, display, video and shopping campaigns
Mastery of different interfaces such as Google Ads, Microsoft etc
Completion of the core Google Ads certificates
Desirable
Sound understanding of additional channels e.g. social, programmatic & retail
Experience in confidently building roadmaps and advising clients on strategy in line with agreed KPI’s and without guidance or support
Typical Goals and OKR's for the role Maintain productivity at 70%
Ensure Time Tracker is 100% complete by the end of each day
All relevant technical certs to be completed and up to date - complete a minimum of 1 certification per month if expired or due to expire
Achieve 95% TAM renewal rate
This is a hybrid role split between home and office working, ensuring you work from your contracted office on the relevant allocated day (Harrogate Tuesday, Manchester Wednesday, Leeds Thursday).
You must be available to travel frequently to client meetings.
About Us
We’re IDHL.
With over 20 years’ experience under our belt, we’d say we know a thing or two about all things digital.
Our portfolio of services spans performance marketing, website development, eCommerce, and data intelligence. But we’re more than just a digital agency; we're our client's key partner in growth.
Joining our performance division, you’ll be part of a team of SEO experts and paid media trailblazers. Working across outreach, technical SEO, digital PR, social media and more – there’s not a part of performance marketing we don’t deliver.
Our superpower is helping ambitious brands accelerate their growth in the digital economy, and we work with some pretty cool clients like Cruise.co.uk, tombola, and Hammonds .
But what’s in it for you?
Aside from working with some of the best in the business (there are nearly 400 of us across IDHL), we offer a variety of benefits all aimed at making your life that little bit sweeter:
Performance-based bonus schemes
26 days holiday plus bank holidays and a birthday lie-in
Two additional days for wellbeing and a volunteering day
Additional annual leave purchase scheme or trade leave you don’t use for extra salary
Hybrid working (a mix of office and home-based for many of our roles)
Flexible working scheme
Financial support from Salary Finance and Bippit
Company pension scheme and health care cash plan
Private health care dependent on length of service
Clear training and progression programme
Free mortgage advice from experts
Regular company events and awards
Employee perks portal
Plus many more, visit our careers page for more details
Invested in your growth.
Personal and professional development are core to life at IDHL. Harnessing potential, we’ll endeavour to support your career aspirations with our training programmes and personalised development plans.
Inclusivity matters to us.
We want our workplace to reflect the diversity of the world we live in. At IDHL, we foster an inclusive environment where every team member feels heard, supported, and valued. We aim to attract, develop, and retain the very best people irrespective of background, beliefs, or personal characteristics.
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