Senior Insights & Analytics Lead - Marketing
Bristol (hybrid, 3 days per week in the office)
We're working in partnership with a well established, innovative financial services firm who are looking to hire a Senior Insights and Analytics Lead to help them make smarter marketing and customer decisions using their extensive database and digital resources.
You'll use advanced analytics, modelling, and customer insights to guide strategy, improve ROI, and drive business growth.
There is a strong company culture of internal progression opportunities and collaboration so this role would be perfect for someone who wants to continue to progress in their career and take on more responsibility in a supportive environment.
What you'll do:
* Lead and maintain the Marketing Mix Model (media spend, pricing, promotions, customer data etc. ) ensuring accuracy and usability for marketing decisions.
* Turn complex data into clear, actionable insights for business and marketing teams.
* Develop predictive models to understand customer behaviour, lifetime value, and channel performance.
* Work closely with Marketing and other teams to ensure decisions are evidence-based.
* Promote a culture of data-led decision making and challenge outdated processes.
What we're looking for:
* Experience in an analytics role supporting a marketing function is essential - Digital and Traditional marketing analytics experience would be beneficial, but not essential
* Knowledge of segmentation, cluster analysis and data modelling would be highly advantageous
* Ability to explain complex insights to non-technical teams
* Curious and confident with the soft skills to influence, present ideas and be inquisitive to understand the business and make change happen
* Experience with SQL, Azure ML, predictive modelling, and statistical techniques is a plus but someone from a technical analytical background who could pick up specific skills would be considered.
* Experience in a regulatory environment would be highly beneficial.
If this role is of interest, please click apply or share your CV with me -
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