Job Title
Head of Brand Marketing – 12-15 Month FTC
Job Description
This is a months Fixed Term Contract position.
So, who are we?
Hello, we're IG Group. We are a publicly-traded FTSE250 FinTech company who run mobile, web and desktop platforms that help our clients trade stocks & shares, leveraged products, Futures & Options and Crypto.
We are ambitious. Over 340,000 people already use our platforms. We're global with offices in 18 countries and products in 16 regions. We're hungry to move faster, ship better product for our customers and grow our user base. We believe in high autonomy, and we want people who are looking to do things differently in order to create better experiences for our customers.
We work in cross-functional teams and are laser focused on increasing the number of active clients we serve to drive sustainable growth.
Your team
The UK is IG Group's biggest market by revenues, and IG is the biggest brand in the UK leveraged trading sector. This is a prominent role in the UK&I team and the wider business.
Reporting to the UK Marketing Director, you'll lead a talented team of Campaign, Product Marketing, Consumer Insights, and Partnerships & Events specialists, fostering a culture of strategic thinking, creative excellence and commercial focus. The role also encompasses managing a multi-million pound media spend, creative and media agency relationships.
Your role in the Team's Success
We are seeking a strategic and commercially-minded Head of Brand Marketing to lead our UK brand execution, product marketing and campaign delivery for a 12-month fixed-term contract (maternity cover). The ideal candidate will be responsible for leading a high-performance team, executing our new brand strategy, and leading our campaign calendar to grow market share, enhance our reputation and drive revenue.
What You'll Do
Brand strategy & campaign leadership
Own the execution and activation of our brand strategy across all communication touchpoints, challenging conventions of the category and drive a culture of bravery and innovation
Lead the development and delivery of integrated 360 brand and product campaigns that drive brand and business outcomes
Own and manage the full UK & Ireland marketing calendar, ensuring coordinated campaign planning across all channels and teams
Partner with external creative agencies and our internal Head of Creative to ensure campaigns authentically express our Brand Visual Identity and brand strategy through all creative work
Lead the identification, development and management of brand partnerships, sponsorships and ambassador programmes that drive brand awareness and consideration
Media planning & budget management
Plan, execute and optimise a multi-million pound media budget, delivering against business growth targets
Own ATL media strategy and planning, working with media agencies to ensure efficient spend allocation and strong ROAS
Present media strategies, campaign performance and recommendations to senior leadership with clarity and commercial acumen
Use data and insights to continuously optimise campaign approach and media investment decisions
Product marketing leadership
Build and scale our product marketing capability to establish compelling positioning, messaging frameworks and go-to-market strategies for new products and features
Work closely with Product teams, translating product capabilities into customer-centric propositions and launch plans
Ensure product launches are insight-led, strategically sound and commercially effective
Commercial & customer understanding
Collaborate with leaders of our acquisition, organic growth, and customer engagement channels to drive integrated plans that support out commercial, customer and brand targets
Lead the Insights team to generate actionable consumer and market intelligence that informs brand strategy execution, product marketing and campaign development
Establish brand tracking and measurement frameworks that demonstrate brand health, market position and campaign impact
Champion the voice of the customer in strategic discussions across the organisation
What You'll Need For This Role
Experience & Education
Proven track record in a senior brand or marketing role with demonstrable experience bringing brand strategies to life through integrated campaign delivery
Strong understanding of product positioning, messaging frameworks and go-to-market planning, working with Product team to launch new features and products
Strong ATL media planning and buying experience, with expertise managing multi-million pound upper and mid-funnel budgets and optimising for efficiency and effectiveness
Ability to translate consumer and market intelligence into actionable brand, product and campaign strategies
Experience working with creative and media agencies to deliver award-worthy campaigns
Experience in partnerships, sponsorships or brand collaboration programmes (desirable)
Background in fintech, or fast paced D2C consumer brands
Experience operating in regulated environments (desirable)
Bachelor's degree in Marketing, Business, Communications or related field; MBA or advanced degree (desirable)
Personal attributes
Exceptional communication and storytelling skills, with the ability to inspire creative excellence and influence stakeholders at all levels
Strategic thinker with strong commercial acumen – you understand how brand investment drives business growth and can articulate the connection between brand health and commercial performance
Insights-driven decision maker who balances data with creative intuition
Collaborative leader who builds strong relationships across functions and drives integrated working, particularly with Product teams
Strong people leader who develops high-performing teams through coaching, empowerment and clear accountability
Organised and detail-oriented with the ability to manage complex marketing calendars and multiple stakeholder priorities
How We Work
We try to take a thoughtful approach to our ways of working as a company. We follow a hybrid working model with 3 days in the office -- which we think balances the need to collaborate effectively and connect with each other. When it comes to how we deliver, there are 5 things we want everyone to do to drive high performance, better learning and career satisfaction:
Lead and Inspire: Drives trust, alignment, and enthusiasm
Think Big: Focus on the problems that most impact commercial outcomes
Champion the client: Understand and prioritise client's needs
Deliver at pace: Push for fast, sustainable growth
Raise the bar: Take ownership, be accountable and share feedback
We believe that diversity is vital to success, it fuels creativity, drives innovation and sets us up for global success. We're committed to building teams with a variety of perspectives and skills to help us realise our vision and strategy, that's why we encourage applications from people with diverse backgrounds and experiences to join us on this journey. Learn more about our D&I approach here.
The Perks
Your growth fuels our success Thrive with tailored development programs, mentoring opportunities with leaders, and clear career progression. Expand your network through committees, sports and social clubs. Enjoy extra time off for volunteering and community work.
Competitive salary
Flexible Benefits Package on top of your salary (12%)
Private medical cover options
Life insurance
25 Days holiday, with 1 additional day off to celebrate your Birthday & 2 additional days off a year for voluntary work (28 in total)
The option to buy and sell holidays
Unlimited access to the LinkedIn Learning Platform
Employee-led LGBTQ+, Women's, Black and Parents & Carers networks with an annual budget for organising events & projects that foster an open, diverse and inclusive culture
Enhanced carers leave offering
Learn more about the Perks here
Join us for this exciting journey. Apply now
Number of openings
1