The UK’s leading provider of adult short break experiences, Warner Hotels is a collection of unique properties in great locations across the UK. All short breaks at a Warner Hotel include breakfast, dinner and specified entertainment and activities, ensuring guests make the most of their time away. Situated in stunning locations nationwide including Heythrop Park in the Cotswolds, Studley Castle in Warwickshire, Thoresby Hall in Nottinghamshire and The Runnymede on Thames, each hotel offers its own personal character that makes every Warner Hotels stay unique.
We are looking to recruit a Personalisation and Lifecycle Manager who will be responsible for owning the design, build and optimisation of lifecycle journeys and personalisation within CRM.
Working within Bloomreach, this role will create and manage automated journeys across the guest lifecycle, ensuring we move from campaign‑led activity to a more connected, always‑on approach that drives engagement, retention and revenue.
This is a hands‑on role, combining strong lifecycle thinking with practical delivery. You will work closely with the CRM Exec (campaign planning and delivery) and CRM & Loyalty Analyst (insight and measurement) to turn business priorities into effective, data‑driven CRM activity.
Key Responsibilities
Lifecycle Framework & Journey Design
* Define key lifecycle journeys across acquisition, onboarding, pre‑stay, in‑stay, post‑stay and retention
* Design and build automated lifecycle journeys within Bloomreach, including triggers, sequencing and dependencies
* Build and manage automated scenarios, ensuring journeys are scalable and effective
* Translate business priorities into clear lifecycle activity and deliverable plans
Targeting & Decisioning
* Define and manage decisioning rules that determine who receives what communication, when and why
* Apply segmentation and audience logic in partnership with the CRM & Loyalty Analyst
* Ensure targeting reflects guest behaviour, lifecycle stage and value
Bloomreach Platform (Hands‑on Ownership)
* Act as the lead user of Bloomreach for lifecycle and personalisation
* Configure journeys, triggers and automation within the platform
* Work with internal teams and external partners where needed to support more complex builds
Personalisation
* Apply personalisation across CRM journeys to improve relevance and guest experience
* Identify opportunities to better tailor content and timing based on guest behaviour
* Work with CRM, Loyalty and Digital Experience teams to ensure consistent delivery
Test & Learn
* Identify opportunities to test and improve lifecycle journeys
* Define hypotheses and support structured testing activity
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