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Marketing Insight Analyst - Omnichannel, Slough
Client: Darchi Digital Recruitment
Location: Slough, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Views:
1
Posted:
31.05.2025
Expiry Date:
15.07.2025
Job Description:
Marketing Insight Analyst
Up to £55k base + 10% bonus. (*flex)
Our client, a leading gaming brand, is seeking a highly analytical and commercially savvy Marketing (Insight) Analyst to join their internal marketing team.
This is a fantastic opportunity for someone with a blend of marketing analytics, stakeholder engagement, and technical dashboarding experience, looking to make a measurable impact in a fast-paced, omnichannel advertising environment.
* Act as a key strategic partner across marketing teams, for campaign briefs and delivering robust post-campaign analysis (PCA).
* Analyse datasets from digital and offline advertising campaigns (PPC, Social, Programmatic, TV, Press, CRM, etc).
* Plan and implement testing methodologies across the marketing funnel – from acquisition to loyalty programmes.
* Partner with senior stakeholders.
* Deliver insights through Media Mix Modelling (MMM) and multi-channel attribution modelling to assess ROI across multimillion-pound campaigns.
About you;
* 3+ years' experience in marketing analytics across digital and offline channels.
* Experience building and maintaining dynamic dashboards using SQL, Tableau, Google Data Studio, and Google Analytics (GA4).
* Strong understanding of cross-channel marketing (digital + ATL) and how these channels interact to drive acquisition and retention.
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