Job Description
Role: Product Marketing Manager – Leeds
Salary: up to £45K per annum
Benefits:
* Hybrid and flexible working
* 25 days holidays + stats + health and wellbeing day + birthday off
* 4% pension
* Free parking
* Paid sick leave
* Healthcare
* EAP
* Access to content
* Annual pay reviews
Elevation Recruitment Group - Marketing Division are excited to be working with a fantastic training provider.
As a Product Marketing Manager, you will drive the go-to-market strategy, positioning, pricing and messaging for our products and business. The role will collaborate with cross-functional teams, including finance, tech, sales and customer support to ensure products are successfully established in the UK market and achieve sustained market growth. The role will involve deep investigation and understanding of customer needs and user journeys, horizon scanning and competitive landscapes, market trends and manipulation of data to identify key selling opportunities for marketing campaigns.
Key Responsibilities:
Create Buyer Personas
1. Analyse existing customer data, web analytics and social media insights
2. Identify common characteristics and sectors
3. Gather data through surveys, interviews and market research
4. Segment audiences and pinpoint pain points
5. Underst...