Field Sales Executive
Job Details
Location: Reading, United Kingdom
Hours of Work: 9:00 am to 5:00 pm
Salary: Up to £25,000-£27,000 per annum + 10% performance bonus
Benefits: Laptop, phone, group benefits (DIS, Pension, Health Shield Cash Back Plan), 20 days holidays plus 8 bank holidays, company van/car
Company & Role Overview
Instore, part of Smiths News, is recruiting a Field Sales Representative to expand retail distribution within the Independent Retail Sector (Convenience, CTN, Grocery, etc.). The role involves selling our client’s products, a household brand supplying supermarkets, high street stores, garden centres, and e-commerce platforms. The position requires managing a territory, visiting retailers, and acting as the key liaison between the brand and Smiths News.
Main Responsibilities
1. Achieve sales and distribution targets across assigned accounts.
2. Build and maintain strong customer relationships and identify new distribution opportunities.
3. Manage territory effectively, visiting retailers and promoting products.
4. Communicate effectively with colleagues and clients, sharing best practices.
5. Maintain high standards in all sales activities and administration.
6. Understand the retail landscape to leverage seasonal and competitor opportunities.
7. Use tools to facilitate ongoing product orders and delivery network understanding.
Candidate Requirements
* Excellent communication and presentation skills.
* Experience in sales or retail, preferably in FMCG or consumer goods.
* Strong relationship-building skills and sales techniques.
* Experience with remote field activities and achieving KPIs.
* Organizational and planning skills, with a focus on sales conversions.
* Analytical skills and a proven sales success record.
* Ability to influence change and document ideas for performance improvement.
* Full and clean driving license.
Additional Information
Applicants must have the right to work in the UK. Progression opportunities are available within Instore and Smiths News group.
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