Job Vacancy: Head of Brand & Marketing
Department: Marketing
Location: Turf Moor and BFCitC Facilities
Contract Type: Permanent
Working Pattern: 35 hours per week
Salary: £45,000 - £50,000 per annum
Closing Date: 15th July 2026
Interviews will take place on 30th and 31st July.
About us
Burnley FC in the Community (BFCitC) is the award‑winning, official charity of Burnley Football Club. We work hard to deliver our mission to inspire, support and deliver change to communities across Burnley, Pendle, Rossendale, the Ribble Valley and West Yorkshire. We believe in the immense power of our football club to transform people’s lives for the better and that Burnley and Pendle is a special place – a home to extraordinary people like you.
The Role
We would like you to lead, develop and deliver an ambitious, insight‑led marketing and communications strategy that enhances Burnley FC in the Community’s brand, reputation, reach and impact. The role combines strategic leadership and hands‑on delivery, ensuring high‑quality campaigns, storytelling, partnerships and communications that support community engagement, fundraising and organisational growth.
Roles and Responsibilities
1. Strategic Leadership
* Develop and deliver a comprehensive marketing and communications strategy aligned to the charity’s vision, values and growth ambitions.
* Use data, insight and audience understanding to inform campaigns, track performance and identify opportunities for growth.
* Provide expert advice to the CEO and senior team on brand, marketing and reputation management.
* Establish and monitor KPIs and impact measures for all marketing activity.
* Act as the senior point of contact for all marketing platforms and providers, including contract negotiations, platform functionality and sustainability, and delegate functional responsibility to the team and wider operational management.
2. Brand, Marketing & Digital
* Lead the development and protection of a strong, distinctive brand identity for Burnley FC in the Community.
* Implement and manage multi‑channel marketing campaigns across digital, social, print and events.
* Oversee the website, social media and digital platforms, ensuring engaging, accessible and insight‑led content is delivered on time.
* Lead on creative storytelling, videography and content creation to showcase community impact.
* Manage matchday communications including programme content and big‑screen activity.
3. PR, Communications & Reputation
* Manage all PR, media relations and press activity, maximising opportunities to promote the charity’s work.
* Oversee internal and external communications, ensuring consistency, clarity and creativity.
* Lead on reputation management and crisis communications where required.
* Produce key publications including the Annual Impact Report.
* Ensure all communications and marketing activity comply with GDPR, data protection legislation and photo/film consent protocols, maintaining robust processes for capturing, storing and using participant data and imagery.
4. Campaigns, Fundraising & Engagement
* Support fundraising campaigns and events in partnership with the Head of Fundraising & Partnerships.
* Plan and deliver high‑impact campaigns that drive participation, donations and community engagement.
* Champion storytelling that highlights impact, beneficiaries and community outcomes.
* Work collaboratively with the Club to plan joint campaigns across Club and Community channels and develop an annual plan for matchday activations.
5. Stakeholder Engagement & Partnerships
* Build strong relationships with the Club marketing team, community partners, funders, media and local and national stakeholders such as the Premier League Foundation and EFL in the Community.
* Act as a key link between marketing and operational teams to ensure alignment and collaboration.
* Represent the organisation at events and within the local community.
6. Leadership & Team Management
* Lead, inspire and develop a high‑performing marketing team.
* Foster a culture of creativity, accountability and continuous improvement.
* Manage budgets and resources effectively to ensure value and impact.
* Hold regular team meetings, one‑to‑ones and conduct individual appraisals; other line‑management duties will be applicable.
* Act as an active member of the Senior Management Team (SMT) and provide updates and ideas at scheduled SMT meetings.
Essential Qualifications, Experience & Skills
* Degree or equivalent in Marketing, Communications, Business or a related discipline.
* Proven experience in marketing, digital media and communications.
* Success in developing and delivering a marketing strategy.
* Experience of brand development and multi‑channel campaigns.
* Experience managing a small team, projects and budgets.
Safeguarding Statement
Burnley FC in the Community are committed to safeguarding children and young people and expects all staff and volunteers to share this commitment. Successful applicants will be subject to an Enhanced Criminal Record Check (DBS), which will be paid for by the Charity. An online safeguarding search will also be carried out for all shortlisted candidates. The post is exempt from the provisions of the Rehabilitation of Offenders Act 1974 and any offer of employment will be subject to satisfactory references and an Enhanced DBS check.
E,D & I Statement
Burnley FC in the Community are committed to equality and diversity within the workplace. We are proud to be an equal‑opportunity employer and encourage qualified applicants from all backgrounds to apply. Reasonable adjustments are available for candidates and those employed by BFCitC who disclose.
Veteran Statement
Burnley FC in the Community are committed to supporting veterans, reservists and the wider armed forces community. We are actively engaged in the recruitment of Service Leavers.
Mental Health Statement
Burnley FC in the Community are committed to promoting and protecting the physical and mental health of all of our staff.
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