Deadline to apply 21/04/2026
The Place
We are seeking a Marketing & Content Executive to join the team at McKinlay Kidd, an ambitious and friendly company in the domestic/inbound travel sector. This is a key position within the business and a great opportunity to develop your career within travel and tourism.
Established in 2003, McKinlay Kidd is a multiple award-winning tour operator, and as of 2024, we proudly became an employee-owned business meaning your measured contribution and genuine commitment to McKinlay Kidd count, your ideas and voice matter. Everyone must be invested in doing a great job, not just for the company but for each other. We truly are a people first company and everyone in our team actively contributes to our success. We specialise in tailormade and experience-led holidays throughout Scotland, Ireland, England, Wales and the Channel Islands, from road trips to small group tours.
Our customers are predominantly older, well-educated and well-travelled couples from both the UK and overseas. They expect great service and authentic holiday experiences. Many of them return to us again and again. We pride ourselves on personal service and every member of our team actively contributes to the company’s success. McKinlay Kidd has won numerous awards over many years, due to our high levels of customer satisfaction.
Travel or hospitality experience is not essential. You must be passionate about creating excellent content and communications, as well as demonstrating accuracy and attention to detail while being able to thrive in a busy environment.
The Role
The Marketing & Content Executive will be responsible for supporting the Marketing department and helping ensure its smooth running, especially during frequent busy periods.
Your primary responsibility will be in the development, creation and management of ongoing marketing activity that drives the public facing communications of the business, for example our website, social media posts and customer journey content.
You will be involved with working alongside and the management of our external support agencies in areas such as paid advertising & website support, automated email processes and brand work.
Reporting into the Marketing Manager, you will be actively involved in developing the strategy across the marketing mix, and support in areas including PR, events and digital advertising.
You will work in conjunction with the in-house Business Analysis to conduct regular reports on marketing performance that is used to steer the direction of activity and future campaigns within the business.
You will welcome the opportunity to join a small company, where decision making is swift and not restricted by corporate structures. Equally, you’re prepared to roll-up your sleeves and contribute across the business, regardless of job title.
This is a permanent, full-time position, based in our office in central Glasgow. Some evening and weekend working may be required at peak times as well as taking your turn to cover the 24/7 duty rota for customers on holiday.
When the company performs well financially with a profit, our team can gain from the EOT tax-free bonus scheme. We also encourage and facilitate team members to visit and experience our destinations and product.
You’ll have overall responsibility for:
· Social Media Management: Social media content creation, management of the channels
· (Facebook/Instagram/LinkedIn). Conduct regular analysis on channel performance in conjunction with the in-house Business Analyst and report on effectiveness.
· External Agency Management: Liaising with external marketing partners (advertising & web). Briefing and working with them on new projects based on business needs and attending regular status calls.
· Email Marketing: The creation of weekly email marketing campaigns, updating and creation of automated customer journey email campaign content. Management of email database.
· Website Content & CMS management – Creating new website pages and updating existing content and imagery, working in conjunction with our web support agency.
You’ll also support with:
· Be the point of contact for our database of journalists and develop ongoing press releases.
· Organise and maintain the marketing budget, including the management of incoming invoices.
· Support with the organisation of trade and brand promotional events.
· Working closely with the Marketing Manager to support the development of marketing strategy and the launch of new holiday products and initiatives.
· Support the Business Analyst with the creation of monthly marketing board reports, understanding the metrics and providing easy-to-understand commentary.
· Liaising with the Sales Team to identify trends and gain insights into customer behaviour to help inform communication content activity.
· Ensuring information is accurately loaded and maintained across our operational system and website.
Skills / Knowledge / Experience
· 1-2 years of hands-on marketing experience (essential)
· Experience of databases, digital asset management systems and email broadcast systems
· Experienced and highly proficient in Excel and other Microsoft products
· Experienced and highly proficient at content creation and the management of social media channels
· Experienced in website management & CMS – Wordpress
· Strong numeracy & analytical skills
· Excellent attention to detail
· Knowledge of GDPR legislation and understanding of the importance of data hygiene
· Organised, able to multi-task, plan and prioritise work accordingly
· Proactive and inquisitive about new opportunities and continuous improvement
· Excellent written and spoken communication skills, be articulate and thorough
· Strong commitment to customer service
· Demonstrate good interpersonal skills and develop relationships based on mutual respect and professionalism
· Sound knowledge of UK & Ireland geography