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Global Recruitment Consultant - Technology & Digital | Sports, Outdoor, Fashion & Luxury | @ MacGregor Black
CRO Analyst
Are you passionate about data and digital performance, with a knack for uncovering insights that drive online growth?
Do you have experience in analytics tools, A/B testing, and commercial analysis to inform strategic decisions?
Can you work cross-functionally to enhance website optimisation, marketing performance, and data-driven initiatives?
MacGregor Black is currently partnering with a Leading Retailer in the search for a CRO Analyst to join their London-based team. This is a hybrid role, requiring at least three days per week.
As a CRO Analyst, you will lead analytics projects that enhance e-commerce performance, leveraging a combination of quantitative and qualitative data to provide actionable insights. Working closely with multiple teams, you will support website optimisation, campaign tracking, and overall digital effectiveness.
Key Responsibilities
* Develop and implement performance measurement frameworks for digital initiatives, ensuring data-driven decision-making.
* Conduct deep data analysis to identify trends, opportunities, and areas for improvement across e-commerce and marketing performance.
* Collaborate with teams to track key KPIs and evolve strategies to improve user experience and engagement.
* Drive insights through A/B testing and commercial analysis, validating outcomes and recommending optimisation strategies.
* Support marketing and e-commerce teams by analysing website performance, forecasting trends, and evaluating promotional effectiveness.
* Train and upskill colleagues on digital tools and data analysis, promoting a culture of self-serve analytics.
* Improve data quality across digital platforms, ensuring accurate reporting and actionable insights.
* Apply advanced analytics techniques, including SQL and data visualisation tools, to enhance reporting and business intelligence.
What are we looking for?
* 2+ years’ experience in digital analytics, e-commerce performance, or a related field.
* Strong proficiency in analytics tools such as Amplitude Analytics, Google Analytics, or Adobe Analytics.
* Experience using Looker Studio, Tableau, or Power BI for data visualisation.
* Expertise in A/B testing, digital optimisation, or commercial analysis.
* Proficiency in SQL and Excel, with the ability to extract and manipulate data effectively.
* Strong communication skills, with the ability to translate data insights into business recommendations.
* A proactive mindset, able to work independently and collaborate across teams.
* Knowledge of Google Tag Manager, Python for data analysis, or Content Square is a plus.
Competitive Salary + Benefits
Please contact Gabby Zachrisson for more information.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Analyst and Information Technology
* Industries
Retail and Sporting Goods Manufacturing
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