Responsibilities
* Develop and execute retailer marketing activities, driving leads to the network and helping these convert to sales.
* Support the retailer network with marketing assets and programmes and ensure brand compliance and full network engagement.
* Manage the Hyundai Retailer Marketing Service (HRMS) agency to deliver marketing programmes that provide a consistent brand image, supporting national and global campaigns.
* Manage and evolve quarterly tactical marketing campaigns for retailers across a range of sales channels, including new, fleet, Approved Used and Motability, in accordance with Hyundai UK priorities and direction.
* Work with the sales and supply teams to understand commercial priorities and agree the focus of the quarterly campaigns.
* Work in conjunction with agencies, ensuring they are fully briefed on objectives with the resulting activity delivered on brand, on time and to budget.
* Work with the Product team to provide retailers with effective product launch campaigns, including brochure, digital and point-of-sale materials.
* Give guidance to the retailer network via the extended retailer marketing team on campaign strategy and deployment.
* Work with the Brand Communications Manager to ensure the brand message runs through all tactical marketing, ensuring campaign creative and messaging is aligned for each customer touchpoint.
* Create, develop and produce digital brochures.
* Oversee production of materials within the retailer network, including point-of-purchase materials, specifications for silent salesmen and re-purposing of ATL materials and social content for use across retailer screen infrastructure.
* Develop and communicate retailer guidelines, including latest brand and compliance requirements.
* Conduct site visits to discuss and assess marketing compliance and opportunities.
* Work with the appropriate colleagues to assist in the planning and execution of all tactical Retailer event activity, including used, fleet and aftersales.
* Set and report on KPIs and targets. Analyse retailer marketing performance and set recommendations for the future, demonstrating how we are pushing the brand forwards.
* Manage budgets effectively including robust cost control.
* Maintain strict adherence to the Hyundai Brand Identity; ensure consistency and conformity in all internal and external communications across all areas of the network.
Person Specification
* A proficient marketing professional with a firm understanding of key marketing principles
* The ability to “make things happen”
* Understanding of the automotive marketplace and a passion for automotive – but experience within an automotive OEM is not a must
* A strong eye for insights that can feed creative and marketing strategies
* Project management skills are vital; managing budget, maintaining a schedule and ensuring the campaign output achieves the objectives are vitally important
* Agency management experience
* Strong communication skills with an ability to build strong relationships outside of your own team
* Ability to influence and guide internal and external stakeholders at all levels of seniority
* Analytically minded with a good understanding of data
* Excellent organisational skills, with an ability to prioritise
* Efficient and exceptional attention to detail
* Capable of working under pressure and tight deadlines
* People management skills and talent development