Overview
Marketing and Communications Officer (Northern Ireland) role at Irish League of Credit Unions. Location: Belfast, Northern Ireland. The position will be based in Northern Ireland (Belfast) with occasional travel throughout Ireland and Great Britain. Full-time, permanent with flexibility for reduced-hours arrangements (e.g., a 3- or 4-day week) with salary and holiday entitlement adjusted accordingly.
Job Details
* Job Title: Marketing and Communications Officer (Northern Ireland)
* Department: Northern Ireland
* Location: Belfast, Northern Ireland
* Reports To: Head of Northern Ireland (dotted line to Marketing and Communications Manager)
* Job Type: Full-time, permanent. Flexibility for reduced-hours arrangement with adjustments to salary and holiday entitlement.
Job Purpose
The Marketing and Communications Officer (NI) will oversee the planning, development, and execution of marketing, PR, and research initiatives to support credit unions throughout Northern Ireland. The role requires a marketing professional with experience in campaign management, engagement, content creation, public relations, and strategic planning. The ideal candidate will help drive credit union participation in national campaigns, manage key projects, and enhance the public profile of credit unions in Northern Ireland.
Key Responsibilities
* National Advertising Campaign (NAC) Oversight
* Tailor content to Northern Ireland audiences in tone, messaging, and relevance to local services
* Engage with affiliate credit unions to encourage NAC subscriptions, presenting to CEOs and Boards for campaign buy-in and local implementation
* Contribute to ad-hoc projects, supporting social media content and management
* Assist and co-manage NAC personalisation service with in-house designer, providing customised campaign materials for affiliate marketing
* Assist with Content Creation Hub, onboarding and training new credit union users
* Oversee ad-hoc projects and social media content management
* Marketing and Campaign Support for non-NAC campaigns (e.g., Junior Savers Week, International Credit Union Day, Talk Money Week)
* Manage and allocate monthly hours for the in-house designer
* Public Relations and Communications
* Support relationship with external PR agency, contributing to PR strategy and content for NI credit unions
* Develop crisis communication strategies, including crisis messaging, FAQs, media responses, and public statements
* Collaborate with ILCU on messaging aligned with strategic goals
* Direct Affiliate Credit Union Engagement—provide guidance on marketing strategies, crisis communications, and PR support
* Present marketing insights and strategic updates to credit union Boards as required
* Content Creation and Editorial Support—draft press releases, speeches, blogs, board proposals, and reports
* Northern Ireland-Specific Events and Initiatives
* Organise and deliver NI-specific events and sponsorships; represent the ILCU at conferences and forums as a speaker or participant
* Research and Insights Management
* Manage the quarterly Consumer Sentiment Index NI release, and oversee NI-specific research initiatives (e.g., annual Back to School survey) in collaboration with external partners
* Website and Digital Management
* Collaborate on website management with external IT partners; oversee content uploads, user requests, and communications; manage circulations and standalone email communications to affiliate credit unions, Chairs, and CEOs
* Marketing Forum and Social Impact
* Assist in organising (and where appropriate leading) regular Marketing Forums for affiliate credit union marketing teams; contribute to social impact project development
* Northern Ireland Committee and Pilot Project Support
* Attend NI Committee meetings, provide updates on key projects, and support NI pilot projects (e.g., Agi Lending and Green Lending)
Essential Qualifications and Experience
* Bachelor’s degree in Marketing, Communications, Business Administration, or a related field
* Minimum of 2 years of experience in marketing, communications, or campaign management, preferably in financial services or nonprofit sector
* Experience in campaign management, content creation, and affiliate engagement
* Strong knowledge of PR and crisis communications strategies
* Proficiency in digital marketing tools and platforms; experience managing third-party agencies
Desirable Qualifications
* Experience in the credit union or cooperative sector
* Project management certification or experience with event management
* Knowledge of the Northern Ireland financial services landscape
Key Skills and Competencies
* Strong communication skills; ability to articulate complex ideas to diverse audiences
* Customer-focused with strong interpersonal skills to engage affiliate credit unions and drive participation
* Collaborative, flexible, and motivated; ability to work cross-functionally
* Project management: capable of handling multiple projects from inception to delivery
* Creative content development for marketing and PR
* Analytical with ability to interpret research findings and provide strategic recommendations
* Detail-oriented with emphasis on campaign personalisation and resource allocation
* Crisis management experience and ability to implement crisis communications
* Event management experience to support strategic goals
Benefits
* Competitive salary including private health coverage
* Pension plan and life insurance, with additional health supports
* Professional development and training opportunities
* Flexible working options
* Opportunity to make a meaningful impact on the credit union sector and community-focused financial services
Application Process
To apply, please submit your CV and cover letter detailing your suitability and interest via the application link.
Closing date for applications: 5pm Wednesday 10 September 2025
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