Senior Campaign Analyst (12 month FTC) Edinburgh (Hybrid - 1x p/w on-site) £38,000-£53,000 MBN Solutions are supporting a Financial Services client in the search for a Senior Campaign Analyst to join their CRM team. As part of a strategic CRM team, you’ll design and deliver data-driven campaigns, applying segmentation and personalisation to optimise impact across channels like email, SMS, and direct mail. You’ll also support the development of more junior analysts and play a key role in embedding a customer-first, insight-led mindset across the wider marketing and communications team. Roles & Responsibilities: Take ownership of campaign briefs, turning them into accurate, targeted audience selections. Apply segmentation logic, inclusion/exclusion rules, and personalisation strategies. Provide clear, actionable performance insights to improve future campaigns. Collaborate with teams across Data, Technology, Product and third-party CRM partners. Mentor and support a junior analyst within the team. What we're looking for: Experience in CRM or campaign management roles with a customer communications focus. Strong working knowledge of SAS for data selection or analysis. Familiarity with CRM tools (e.g., Optimove, Salesforce, Dynamics, or similar platforms). Ability to interpret and present data to both technical and non-technical audiences. Previous experience in B2C environments. What's in it for you? Flexible hybrid working model Strong pension contributions Private medical insurance and more lifestyle benefits! Please apply directly or reach out for more information!