Our client, a leading Retailer are looking to appoint a Digital Trading Executive to join their specialist team.
THE ROLE OF DIGITAL TRADING EXECUTIVE:
* Support Trading and Online Merchandising of products on our customer-facing transactional websites.
* Understand and optimise the onsite customer journey and continuously seek ways to improve this by presenting products in the most effective way
* Organise and optimise category structure, product sequencing, filters, and taxonomy for a seamless customer journey, considering different user experiences and platforms, e.g. desktop/tablet/mobile.
* Work collaboratively with multiple teams and stakeholders across Email, Social, Buying, Design, Digital Marketing, Operations, Digital Development and UX/CRO.
* Managing sales and conversion targets for assigned product categories and onsite taxonomy – using data to drive actionable insights with the ability to identity problems and offer viable solutions
* Monitoring site performance and using data to identify opportunities for improvement across core metrics: Sales, CVR, AOV, Margin, Bounce Rate
* Supporting and executing overall SEO strategy
* Regular competitor analysis reviewing competitor sites for pricing, product range, navigation, and promotional strategy, identifying any missed opportunities and where we can adapt
* Owning promotional execution onsite – staying close to promotional messages and ensuring seamless online execution with a customer-centric approach
* Monitor emerging trends and seasonal changes, aligning merchandising plans with customer demand and market condition, ensuring relevant products are merchandised and traded accordingly
* Working with Operations teams to ensure maximum availability allowing campaigns to run effectively
* Support in homepage and onsite page builds, working closely with the Design team and external suppliers
THE IDEAL CANDIDATE FOR THE DIGITAL TRADING EXECUTIVE:
* Ecommerce experience preferably within a fast-paced retail environment with an adaptable and proactive approach.
* Understanding of and ability to report on core Ecommerce KPIs in an effective manner
* Confident with analysing data, BI reporting tools, Microsoft Office, Google sheets and other tools
* SAP experience (preferred but not essential)
* Ability to work well in a team as well as individually, with strong organisation and time management skills, with the ability to meet deadlines.
* Able to collaborate with internal and external stakeholders, with an eagerness to test and learn with a customer-first approach
* Excellent communication skills
* Experience in working with external agencies across SEO and Paid Channels