This range is provided by Beko Europe. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Beko UK&I are looking for a talented and experienced Digital Development Specialist to join our Marketing team. Reporting to the Website and Digital Development Manager, this multi-faceted role will help to deliver a wide range of digital projects and the day-to-day management of our brand websites, eCommerce platforms and CMS.
Ultimately, the focus of this role is to help drive our business forward by delivering our digital objectives, including improvements to our user experience, website traffic and increased conversion.
The individual:
* At least 3 years experience in a similar role within a commercial environment, ideally working directly within an in-house brand and/or digital team.
* Ability to work in a fast-paced, multi-project environment with demonstrable project management skills that facilitate project prioritization and successful delivery.
* Strong experience working on website SEO – technical and content implementation.
* Good technical background with understanding of Web technologies and infrastructure, working with and closely managing third party suppliers and internal stakeholders.
* A track-record of pro-active collaboration with multiple business units to deliver impact.
Key responsibilities:
* Day-to-day management of our existing websites and CMS, including adding/updating content, campaign and landing page setup and data management.
* Effective triaging of all incoming requests from multiple business units, assessing their requirements and communicating updates to all stakeholders in a timely manner.
* Working with design and development agencies to ensure features and projects are delivered to spec, on time, and budget.
* To support the day-to-day trading of the eCommerce website, working closely with marketing colleagues to drive conversion and growth.
* Track monthly and ad-hoc Digital metrics, reporting progress using Google Analytics, Hotjar and other tools - managed in-house - and developing insights to make recommendations re: design and development decisions / improvements.
* SEO management including content optimization, automated/manual technical checks, page speed optimizations, search console and SEMrush.
* Website testing for new feature launches, including regular website audits to ensure an optimal user experience.
* Running A/B tests to aid development/design/content decisions and to improve conversion rates.
* Comfortable using a variety of Digital and Marketing technology tools and services.
* Documentation of existing/new features and processes.
* Light general admin, such as data updates, raising purchase orders and invoices.
Education:
* Degree-Level or equivalent technical/digital qualification.
Skills required:
* Strong HTML and CSS experience, required for CMS management.
* Knowledge of programming concepts is desirable due to working closely with development teams.
* Strong understanding of website design and UX to help improve customer journey and brand impression.
* Good understanding of website technologies and infrastructure, including DNS, Cloud Computing and Databases.
* Strong SEO knowledge and hands-on experience implementing SEO strategies.
* Strong Google Analytics experience and Google Data Studio is desirable.
* Good knowledge of GDPR and data transfer best practices.
* Understanding of eCommerce trading and overall website management.
* Exposure to/experience with CRM and email marketing.
* Basic image editing skills.
* Previous experience with large websites and CMS migrations is desirable.
Beko Europe is a leading home appliance company, dedicated to improving the lives of its consumers through a diverse range of innovative and sustainable products and solutions.
What we offer:
* Start with 25 days’ annual leave plus bank holidays, increasing to a maximum of 30 days plus bank holidays with service.
* Competitive pension with 7% employer contribution and 2% employee contribution (salary sacrifice).
* Life Assurance Life cover at 5x your annual salary for peace of mind.
* Medicash Health Plan Access to healthcare support and cashback on everyday medical expenses.
* Product Discount Enjoy exclusive discounts on our products.
* Employee Assistance Programme & Wellbeing Portal 24/7 confidential support and resources for your wellbeing.
* Volunteer Day One paid day per year to volunteer for a cause you care about.
* Hybrid Working Flexible working with 4 days in the office per week.
* Learning & Development Comprehensive induction plan and ongoing learning opportunities to support your growth.
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