Job Title: Business Marketing Manager
Location: London
Mode of Working: Hybrid (3 days in the office)
Contract Duration: 12 Months (Until April 2027)
Job Description:
Role Overview:
We are seeking an experienced B2B marketer to lead business marketing for the Gaming vertical across EMEA. You will develop and execute integrated marketing programs that engage gaming companies, publishers, advertisers, and key industry organizations.
Responsibilities:
* Partner with business teams to deliver best-in-class marketing activity for the EMEA gaming ecosystem, including events, campaigns, programs, training, and content.
* Develop and execute multi-country integrated marketing programs with a focus on gaming industry priorities.
* Lead content marketing initiatives (written narratives, articles, video/audio series, newsletters) tailored to gaming audiences and performance marketers.
* Design and run marketing initiatives and programs that appeal to digital-native, growth-focused companies and performance marketers.
* Collaborate with internal teams and external agencies to ensure high-quality delivery.
* Project manage and drive marketing initiatives from ideation to execution.
* Innovate and challenge the status quo to elevate impact across the region.
Minimum Qualifications:
* 8+ years of experience in B2B marketing, ideally within the gaming industry or tech sector.
* Deep understanding of the gaming ecosystem in EMEA.
* Experience in growth marketing or performance marketing is a plus.
* Proven experience driving business results through marketing in EMEA markets.
* Experience marketing to performance marketers, digital-native companies, and growth-focused businesses.
* Tech-savvy, with the ability to understand and communicate digital marketing concepts and solutions.
* Creative flair and a track record of bringing fresh ideas to marketing programs.
* Ability to manage multiple initiatives and priorities in a fast-paced environment.
* Experience working with cross-functional, international teams.