Vacancy NameSocial CopywriterVacancy NoVN516Job TypePermanentLocationHatfieldJob Details
We’re Ocado Retail. We’re the people powering Ocado.com, the world’s largest online grocer, and Zoom by Ocado, our almost-as-fast-growing, same-day grocery service. As the world’s biggest and best online-only grocer, we work tirelessly to bring more of what matters to our customers: unbeatable range, fair value, and effortless convenience.
We’re an exceptional and mighty bunch of colleagues who are inspired by our three awesome values: Always be curious, Bring your best self, and Challenge what's possible .
We have ambitious plans and vision to never-stop making our customers' lives better, by delivering the supermarket of today, tomorrow.
THIS ROLE IN A NUTSHELL:
Can you write a caption like it’s nobody’s business, actually can you write a caption that becomes everyone’s business? Can you come up with endless social ideas? Know that those 20 extra characters that Twitter, sorry X, gave us are there to be used to make an even bigger impact?
Then, keep on reading.
We are on the hunt for a multi-skilled social copywriter who understands trends and wants to get ahead of the game with their social skills. Being a foodie would also help.
You understand the platforms, have your emoji reactions ready to go and know how to make your audience stop scrolling through great ideas and even better words.
Reporting to our Creative Studio Lead, alongside our Social Media Manager, you will join a team of creatives within our in-house studio that also includes art directors, recipe writers, animators, videographers, designers, photographers, developers and more.
THIS IS THE BIT WHERE WE DESCRIBE YOU:
You are a social native who ensures every post is trend-ready while writing mega LOLs copy for social media handles. You understand how to convey key messages succinctly, be articulate in the nuanced language of each platform, and know the acute differences between a and a .
You’re a problem solver, brief grabber and someone who wants to inspire our customers to shop at Ocado by getting into their TikTok feed.
You can plan a content calendar, have an eye for style and know how to write a caption that’ll have people reading right till the end. And you’re passionate about pushing the boundaries and want to engage our followers in new and exciting ways.
You know how to make something stand out and spark a conversation while growing brand love.
With at least three years of experience, you’re an ambassador for our brand values.
You work with teams to think about the customer journey from awareness to consideration and bring it all together, considering every touch point. You collate ideas and share them with the team before presenting them to the wider business.
Overall, you thrive by bringing people together, collaborating and inspiring.
WHAT DOES THE DAY-TO-DAY FEEL LIKE?
Each day is different at Ocado as we are a young company with tons of ambition to change the world of online shopping. We don’t have physical stores, so we have to grab people's attention in the digital world. This means that one day, you could be posting scary suppers for a Halloween campaign and the next day creating a social proposition to promote our electric vans.
Briefs are provided by the content marketing and paid social team and it’s your job to interpret, build upon and challenge these before the work begins in kickoffs.
You then work closely with photographers, videographers, art directors and the marketing team to create content for the social calendar. Content that meets the strategy and gets our customers to love us so much more.
We’re an in-house team, with a whole organisation relying on us to get things done, so we need you to be professional, self-motivated and dependable too. We need you to present ideas, to not be afraid of suggesting something new and to make collaboration the heart of it all. Our studio is filled with talented people who want to do outstanding work.
OUR DREAM CANDIDATE IS/HAS:
1. A multi-skilled social specialist with a good understanding of art and copy
2. An excellent writer who is succinct with great grammar.
3. A decent portfolio
4. Organised, resilient, self-motivated and dependable
5. Collaborative across creative and marketing to create and produce a variety of work across touchpoints
6. Capable of presenting ideas to the leadership team and business stakeholders
7. Willing to contribute to our creative process by sharing your ideas and experience
8. Looking to be an integral part of a creatively ambitious in-house studio
9. Excellent problem-solving skills and a ‘can-do’ attitude
10. An understanding of the target audience and how to catch their attention
11. A sense of ownership of projects and the brand ethos
12. Attention to detail
13. A love for learning new things and exploring new techniques (and platforms)
THESE ARE THE MAIN RESPONSIBILITIES OF THE ROLE:
14. Social media specialism. Great understanding of social channels and how they perform, as well as how to create content in order to do so.
15. Strategy. You get social strategy and best practices and are willing to share and implement.
16. Excellent writing skills. You can convey tone, understand the brand’s ToV and still be social first in every word you write.
17. Digital channel expertise. Our world is digital; print and out of home is a small part of our overall mix. You’ll need to understand how to create brilliant social-first, digital-first, mobile-first campaigns.
18. Paid Social. These will also be on your radar so knowing how to repurpose assets and write for it, create acquisition-driving comms and being platform first will work in your favour.
19. Usability and accessibility. Understand the needs of the customer and create content that will put us at the top of mind.
20. Presentation skills. Use scamps, mood boards and other presentation material to present your work to colleagues and/or business partners.
21. Team-first. Partner with a designer/art director, take ownership of projects and work across teams and with Leads to ensure that the concepts come to life by following through on what was presented and approved.
22. Alignment. Share and align creative ideas, concepts and campaigns with team members and leads before presenting them.
23. Brand guardianship. Ensure that all work adheres to our brand and ToV guidelines.
24. Meet business objectives. Understand what business owners are asking for and translate that into commercial, powerful, creative solutions. Act in the best interests of Ocado and its customers at all times.
THESE ARE THE SKILLS AND CAPABILITIES YOU’LL NEED IN THE ROLE:
25. Ability to create social-first content
26. Excellent writer for captions and other content pieces
27. Strong and up-to-date knowledge of industry trends and an understanding of effective advertising
28. Strategic social mindset and willingness to push ideas
29. Understanding of how art and copy need to live together to be effective
THESE ARE THE SORTS OF PROJECTS YOU MIGHT WORK ON IN THE ROLE:
30. Social and brand campaigns
31. Social BAU / Monthly content
32. ToV Workshops with our Customer Hub
33. Recipe, product-led and influencer social-first content
34. Putting together posts to be uploaded
35. Creating reactive pieces that are on trend and get people to stop scrolling
36. Owning our Twitter feed and have ready responses that are on-brand
What We Offer You
We want our colleagues to feel supported and secure here at Ocado Retail, which is why we have a great range of useful benefits for them to scoop up - and they’re now available to easily learn about using our new platform ‘Pick ‘n’ Mix’. Our flexible benefits range from tasty lifestyle discounts to trusty private medical insurance.
These benefits can also be customised so you can pick and choose to best suit your lifestyle.
Core Rewards
37. Annual bonus scheme - maximum opportunity dependent on the role
38. 26 Days Annual Leave plus bank holidays
39. Up to 7% matched pension contributions (e.g. 7% from you, 7% from us)
40. 50% income protection
41. 4x salary life insurance
42. 15% Ocado.com discount
43. 20% Marks and Spencer discount
44. Company-paid private medical insurance for colleagues with the opportunity to add partners/children at corporate rates and Digital GP service
45. Hybrid Working (2-3 days a week connecting, collaborating, and learning together with our colleagues)
Health & Wellbeing
46. Private Medical Insurance
47. Critical Illness
48. DigiCare+
49. Healthcare Cashplan
50. Health Assessment
51. Dental Insurance
52. Eyecare Vouchers
53. Digital GP
54. Mental Health
Flexible Benefits
55. Tax-efficient electric vehicle leasing scheme
56. Access to a retail discount platform, providing discounts and cashback
On-site at Apollo
57. Free onsite parking and free shuttle service from Hatfield station
58. Regular socials, including Town Halls and Mixers & our ORL Summer Party
59. ‘The Fig’ (serving breakfast, snacks, and lunch), coffee cart, as well as small kitchens (with unlimited refreshments and fresh fruit available every day) and vending machines on each floor.
60. As part of our inclusive nature, help make change within the business and join any of our Networks
Travel to Apollo
We have free onsite parking at Apollo Court, as well as a free shuttle bus service that runs frequently from Hatfield Station - just remember to tell the driver ‘Apollo Court’ as the shuttle also drops at Ocado Groups Head Office!
Driving: Apollo Court, 2 Bishop Square, Hatfield Business Park, Hatfield, Hertfordshire, AL10 9NE
Train : Hatfield station is accessible from mainline routes from London Kings Cross, London St Pancras, or Moorgate.
A little bit more about us
Our business is a joint venture between Ocado Group and M&S. It’s a successful combination of award-winning customer service and unrivaled customer data; world-leading technology and logistics from Ocado Group, and unrivaled product development from M&S.
Equal Opportunity Employer
Ocado Retail Ltd is an equal opportunities employer and as such makes every effort to ensure that all potential employers are treated fairly and equally, regardless of their sex, sexual orientation, marital status
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