Senior Principal Consultant - E-Commerce & Marketplace
Based in Warrington (4 days in office)
Role Overview
Salt are working with a scale‑up health and wellbeing brand who are seeking an experienced DTC E‑Commerce Lead with an entrepreneurial outlook to lead the next phase of a high‑growth brand expansion.
This is a pivotal leadership role, blending strategic DTC brand development with commercial execution. Reporting directly to the senior leadership team, you’ll oversee a small, dynamic team to scale the brand across multiple channels, including: direct‑to‑consumer platforms, online marketplaces, and B2B sales.
Job Responsibilities
* Lead commercial performance across direct‑to‑consumer platforms, online marketplaces, and B2B sales channels.
* Identify and build strategic partnerships and wholesale opportunities to broaden market reach.
* Apply a data‑driven approach to monitor and optimise key performance metrics, including LTV, CAC, conversion, and retention.
* Manage and mentor a talented team across e‑commerce, marketplaces, content, and B2B functions to deliver profitable growth.
* Oversee agency relationships, ensuring alignment with commercial goals and brand strategy.
* Collaborate closely with product, operations, finance, and customer experience teams to ensure alignment and execution excellence.
* Lead the development of multi‑channel content strategies (social media, video, email, PR, influencer, etc.).
* Explore and evaluate international market opportunities and expansion routes.
What We Are Looking For
* 7+ years experience in DTC or commercial roles, ideally within wellness, beauty, or lifestyle sectors. Exclusive fashion experience wouldn't be right for this role.
* Proven track record of growing and evolving a brand.
* Experience with Amazon and B2B sales would be desirable.
* Strong foundation in social media strategy and execution.
* Commercially astute, with strong analytical skills and familiarity with key growth metrics (e.g., LTV, CAC).
* Passion for health, wellness, and wellbeing.
* Exceptional creative instincts and a keen eye for detail.
* Comfortable working in a fast‑paced, entrepreneurial environment with multiple stakeholders.
* Inspirational leadership style, with the ability to build and nurture a high‑performing team.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Sales, Marketing, and Advertising
Industries
Retail Health and Personal Care Products, Retail, and Wellness and Fitness Services
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