Join us as a Media and Search Lead, where you will be accountable for shaping and owning our media and search strategy. You will manage a significant annual media budget, and lead delivery across PPC, paid social, and digital display, while enhancing organic search and SEO performance. Working closely with internal marketing teams and our agency partner, you’ll drive effective, efficient and compliant media investment, using insight, data and experimentation to maximise brand and commercial impact.
To be successful as a Media and Search Lead, you should have:
* Experience owning the end-to-end media and search strategy.
* Proven experience of planning, buying and optimisation of paid media (focus on PPC, paid social and digital display) aligned to business and brand objectives.
* Managing a substantial media budget.
* Solid analytical and commercial mindset.
* Proven people leadership and team management experience.
Some other highly valued skills may include:
* Regulated industry experience in particular within financial services.
* Knowledge of econometric or advanced media measurement methodologies.
You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen, strategic thinking and digital and technology, as well as job‑specific technical skills.
The role can be in either Edinburgh or Glasgow.
Purpose of the role
To formulate media strategies to deliver against brand and marketing plans, optimising media budgets and spend against commercial targets, through well executed media plans, robust measurement and evaluation
Accountabilities
* Develop a comprehensive media strategy aligned with objectives, leveraging multi channels to maximise brand visibility, customer and revenue generating metrics.
* Plan and implement media campaigns across channels, including traditional and digital channels.
* Management of budget and resourcing initiatives across multiple channels and campaigns, where applicable.
* Building and maintenance of relationships with media partners, including if applicable securing advantageous terms for media placements and the negotiation of rates and contracts.
* Measuring the effectiveness of media, providing insights for continuous improvement and demonstrating ROI.
* Development of reports and presentation to communicate key findings on media performance metrics and trends to relevant senior stakeholders and internal teams.
* Implementation.
Vice President Expectations
* To contribute or set strategy, drive requirements and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/ processes; deliver continuous improvements and elevate breaches of policies/procedures.
* If managing a team, they define jobs and responsibilities, planning for the department’s future needs and operations, counselling employees on performance and contributing to employee pay decisions/changes. They may also lead a number of specialists to influence the operations of a department, in alignment with strategic as well as tactical priorities, while balancing short and long term goals and ensuring that budgets and schedules meet corporate requirements.
* If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
* OR for an individual contributor, they will be a subject matter expert within own discipline and will guide technical direction. They will lead collaborative, multi‑year assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions.
* Advise key stakeholders, including functional leadership teams and senior management on functional and cross functional areas of impact and alignment.
* Manage and mitigate risks through assessment, in support of the control and governance agenda.
* Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.
* Demonstrate comprehensive understanding of the organisation functions to contribute to achieving the goals of the business.
* Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategies.
* Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions.
* Adopt and include the outcomes of extensive research in problem solving processes.
* Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.
All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.
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