Overview
Product Marketing Manager
Contract type: Permanent
Location: Hatfield (Hybrid working - 3 days in the office)
Working hours per week: 40 hours
Level: Manager
Application Closing Date: Thursday 18th June 2026
About us
Our mission is to deliver joy in every shop, through unbeatable choice, unrivalled service, and reassuringly good value. We’re also on a mission to empower our business with smart technology; we\'ve recently launched our AI Academy, providing a tailored AI learning journey for every colleague.
We’re Ocado Retail, a market-leading joint venture between Ocado Group and M&S, and the world’s largest dedicated online supermarket, ocado.com. Not only is Ocado the only place to shop a full range of M&S food online, it’s also the home to the widest online supermarket range in the UK and champion of small, independent brands. We’re also the brains behind Zoom by Ocado, our same-day grocery delivery service.
About the team and the role
As a Product Marketing Manager, you will connect product innovation with customer value, ensuring our digital experiences are understood, adopted, and loved. You’ll sit at the intersection of Product, CRO, Design, Data, CRM, Brand and Marketing - shaping how products are positioned, launched, adopted and optimised across the customer journey. This role combines strategic thinking with hands-on execution. You love the big picture but are equally passionate about the details. Up front, you will think deeply about the foundational principles of a product: its unique value proposition, the customer problems to solve, and how to position it flawlessly in the market. From there, you will strategically map out how best to leverage marketing channels and creative storytelling to connect with our audience, before rolling up your sleeves to execute and deliver those multi-channel campaigns to an absolute, perfect standard. The ideal candidate blends deep customer empathy, commercial thinking, storytelling excellence and strong product understanding, with the ability to thrive in fast-moving, cross-functional environments.
What you’ll do
Product Positioning
* Translate complex product capabilities into simple, compelling customer value propositions.
* Develop clear, differentiated positioning and messaging for products, propositions and experiences.
* Define target audience segments, needs, and pain points, setting clear upfront strategic principles.
* Shape how products are communicated across digital experiences, CRM, media, app stores and onsite surfaces.
Go To Market Strategy & Execution
* Lead end to end go-to-market planning for new and existing product capabilities.
* Build launch strategies spanning awareness, acquisition, and engagement, strategically mapping the channel mix and creative output.
* Take hands-on ownership of delivery, collaborating across teams to execute multi-channel campaigns seamlessly and ensuring every asset meets a perfect standard.
* Partner with Product Managers to influence roadmap priorities through customer insight and market understanding.
Customer Insight & Market Intelligence
* Develop a deep understanding of customer behaviours, competitor activity and market trends.
* Use quantitative and qualitative insight to identify opportunities for growth and optimisation.
* Bring external best practice and emerging technology trends into product and commercial conversations.
Driving Performance
* Grow product awareness, adoption, engagement and repeat usage.
* Define success metrics and measure product marketing impact through experimentation and analysis.
* Identify friction points across the customer journey and influence improvements.
Cross Functional Leadership
* Work closely with Product, Design, CRO, Data, CRM, Brand and Marketing teams.
* Align stakeholders around customer value, strategic priorities and launch plans.
* Influence senior leadership with clear storytelling, insight and commercial rationale.
* Help establish scalable product marketing ways of working, frameworks and rituals.
Who you are
* Strategic Storyteller: An experienced marketer who excels at translating complex experiences into simple, compelling value propositions and executing flawless, multi-channel campaigns.
* Analytical & Performance-Driven: Deeply analytical with a proven ability to leverage both quantitative and qualitative data to track success metrics, run optimisation experiments, and uncover market trends.
* Proactive & Hands-On Execution: A self-motivated owner who seamlessly bridges big-picture strategy with detail-oriented, hands-on execution in a fast-moving environment.
* Collaborative Communicator: An adaptable relationship-builder who thrives at the intersection of multi-discipline teams, with the communication skills to align diverse stakeholders and influence senior leadership.
* Customer Champion: Guided by deep customer empathy and market intelligence to advocate for digital experiences that drive adoption and love.
At Ocado Retail we’re passionate about building careers and skills by giving people access to new and diverse opportunities. If you don’t tick all the boxes above but have a curious mindset, a passion for learning and adaptable skills to bring to the role, we still want to hear from you!
What’s in it for you
By joining Ocado Retail, you’ll have the chance to experience life at the world’s largest online retailer, work with an amazing bunch of people who challenge what’s possible each day, and grow your skills and career in online retail. You\'ll also be part of our AI Academy, a dedicated learning journey designed to empower every colleague with the smart technology skills of the future.
If that’s not enough to tempt you, you’ll also get access to loads of great benefits to sweeten the deal. Here’s a taste of what we offer:
Health & Wellbeing: Private medical insurance with option to add your family, Digital GP appointments, market-leading family policies, mental health support, discounted gym memberships, dental insurance, and more.
Spend & Save: Annual bonus scheme split between personal and business objectives, recognition with reward platform, up to 7% matched pension contributions, 15% Ocado discount, 20% M&S discount, free breakfast every day in the office, electric vehicle leasing scheme, and free shuttle bus from Hatfield station to the office.
Never miss the moments that matter: Hybrid working, 26 days holiday plus 8 flexible bank holidays, options to buy extra holiday, 2 weeks work from anywhere, and lifestyle break opportunities.
Our Hiring Process
We receive a high volume of applications and every application is reviewed by a member of our team. If your skills and experience are a strong match, a Talent Partner will contact you to discuss the role and guide you through the next steps of our hiring process.
Your Application and AI
We welcome you to use AI tools in your application, just as we use them in our own business. However, ensure that your application still authentically conveys who you are and why you\'re a great fit for us.
Everyone’s welcome
We’re an equal opportunities employer. If you need this job description in an alternative format, please reach out to careers@ocadoretail.com and we\'ll be happy to assist you, and if you require reasonable adjustments during the recruitment process, please let us know on the application form.
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