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Product marketing executives

Cheltenham
Just Go! Holidays
Product marketing executive
€32,000 a year
Posted: 18h ago
Offer description

We are looking for 2 highly organised, detailed conscious and experienced marketers to support the delivery of high volume, commercially driven marketing campaigns for our collection of amazing travel brands. Commercially focussed and driven to succeed, the Product Marketing Executives will workwith marketing colleagues across the Digital, Studio and CRM teams to deliver marketing campaigns that drives demand, enquiries and most importantly revenue growth.

If you thrive on working in a fast paced environment, and understand how marketing supports revenue and yield performance, this role is for you! Key accountabilities include:


Marketing Campaign Support & Delivery

* Support the delivery of multi-channel campaigns across brochures, direct mail, press, email, web, paid and social.
* Create clear, detailed briefs for Studio and digital teams, ensuring brand tone, content requirements and deadlines are understood.
* Manage day-to-day workflow between Marketing, Studio, CRM, and Web teams.
* Coordinate the collection of product content including itineraries, expert-led highlights, imagery, pricing, and key selling points.
* Proof and quality-check all marketing assets to ensure factual accuracy, brand consistency, and compliance prior to release.
* Maintain campaign schedules, trackers, and asset libraries.


Digital & Content Execution

* Support website updates including tour pages, editorial content, landing pages and campaign banners.
* Work collaboratively with CRM and Digital teams to support email campaigns and newsletters.
* Assist with social media planning by supplying campaign context, content ideas and assets.
* Ensure messaging remains customer-focused and consistent across all channels.


Brand & Collateral Management

* Ensure brand consistency across all marketing materials produced.
* Manage updates, corrections, and approvals across print and digital collateral.
* Support the delivery of high-quality brochures and content‑led marketing materials.
* Track and report on campaign performance including engagement, response, conversions, and ROI.
* Support weekly and campaign‑level performance reporting, highlighting learnings and opportunities for optimisation.
* Use insight to inform future campaign planning and content prioritisation.
* Conduct competitor and market research to support campaign planning and positioning.
* Gather customer insight from surveys, feedback, and post‑tour reviews to inform messaging.
* Liaise closely with Product and Yield teams to align marketing focus with priority tours and commercial objectives.
* Support relationships with external partners and suppliers where required.

You will be curious and customer focused, as well as confident managing multiple projects and stakeholders, ideally in travel or specialist consumer brands. Both creative and analytical, you will use data and insight to present campaign performance with recommendations on future plans. A degree or diploma in Marketing or Communications is essential, but more so experience of supporting integrated marketing campaigns. Proficient use of MS Office and marketing systems (CRM, CMS, project management tools) as well as an understanding of digital marketing fundamentals and performance analysis is required.

If you feel you have the relevant experience and attributes for this role, please send your CV and letter of application to Helen Moylan/ Chief Customer & People Officer at recruiting@justgoholidays.com

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Product marketing executive — travel campaigns & growth
Cheltenham
Just Go! Holidays
Product marketing executive
€32,000 a year
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