This is a varied and proactive role where you will be responsible for leading, developing and delivering the marketing strategy and initiatives that support Westcotts overall strategic objectives. Your responsibilities will include:
* Lead, shape, manage and deliver our marketing strategy and activity
* Developing, managing and implementing targeted direct marketing campaigns
* Building, managing and maintaining the firm's media profile
* Supporting and managing PR and marketing events, including budget seminars, agricultural shows, and other client engagement activities
* Continuing to build and strengthen relationships with professional networks and referrers, helping raise the firm's profile with other professional advisers
* Overseeing the development of marketing and promotional materials, including brochures, leaflets, newsletters, and other branded communications
* Working with Partners and teams across the firm to help identify target clients and potential opportunities
* Supporting the generation of new business leads, including assisting with initial meetings and marketing initiatives
* Marketing team management including communication and appraisals
* Helping identify new service opportunities, sectors, and markets where the firm can expand its offering
* Identify opportunities within the existing client base and professional network to promote additional services
* Work collaboratively with Partners, Directors, and colleagues across offices to ensure marketing activity supports firmwide objectives
* Monitor the success of marketing campaigns and initiatives, helping ensure activities deliver value and support the firm's growth
* Spending time in each of our offices, building relationships with partners and team and supporting local marketing activity
Ideally (although not essential), you'll have the following experience, qualifications, skills and attributes: –
* Previous experience in a marketing leadership role is essential, ideally within a professional services environment
* Experience leading marketing campaigns, PR activity, and events
* Studying towards, or qualified with, the Chartered Institute of Marketing (CIM), or a degree in Marketing or related subject is desirable
* Persuasive, influential and proactive able to effectively gain buy-in from stakeholders in a timely manner
* Accountable, outgoing and socially confident used to taking ownership of initiatives and confidently leading marketing activity from concept through to delivery
* Highly collaborative, visible and an excellent communicator used to regularly engaging with teams across multi-sites, attending company events and held in high regard by fellow team members
* Positive, engaging and innovative
* Adaptable, highly organised and conscientious always ensuring projects are delivered effectively and to a high standard
* Comfortable working at pace, resilient and emotionally composed, maintaining professionalism and focus in a fast-paced environment
* The ability to commute regularly to all our offices across the Southwest and attend events when needed is essential