£40,000 - £50,000 | Liverpool City Centre | Hybrid Working | 4-Day Week | Hospitality & Events
This well-known hospitality and entertainment business is recognised for delivering high-energy live experiences and events that attract thousands of guests every year. With a strong brand presence and ambitious growth plans, theyre looking to continue building momentum through smart, data-led digital marketing that drives ticket sales and keeps audiences coming back for more.
The Role: Were looking for a Digital Marketing Manager to take ownership of the brands digital performance and help drive ticket sales across a busy calendar of live events and experiences. You\ll lead the strategy across key digital channels, using data and insights to maximise ROI while continually testing and improving campaigns.
This is a hands-on role for someone who thrives in a fast-paced entertainment environment and enjoys seeing their work directly impact event attendance and audience growth.
What\s In It For You?
* Work for a fun, fast-growing entertainment brand with an energetic culture
* 4-day working week (Monday off)
* Hybrid working - Liverpool City Centre office + WFH
* Exciting incentives, prizes and team events
* The opportunity to work on high-profile live events and experiences
* A collaborative team environment where creativity and ideas are encouraged
Key Responsibilities:
* Develop and implement the overall digital marketing strategy to drive ticket sales and ROI
* Manage and optimise paid digital channels including Google Ads and paid social
* Lead website improvements with a CRO-focused test-and-learn approach
* Analyse performance through Google Analytics and reporting tools to generate insights
* Manage and collaborate with external agencies and consultants
* Oversee CRM and organic social strategy to improve retention and engagement
* Line manage and support a CRM & Social Executive
* Report on campaign performance and digital channel effectiveness against business targets
What We\re Looking For:
* 5+ years\ experience in digital marketing or performance marketing
* Strong experience managing paid media channels (Google Ads & paid social)
* Confident using Google Analytics, Tag Manager and Search Console
* Experience managing agencies and external partners
* Background in ticketing, hospitality, live events, music, venues or entertainment marketing
* Data-driven mindset with the ability to interpret insights and optimise campaigns
* Experience with reporting tools such as Looker Studio, Power BI or similar is a bonus
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