Ci continues to grow its position within the Public Sector as a go-to VAR and Managed Service Provider while developing a similar profile within the UK Private Sector. This role will focus on developing new areas of business, particularly with strategic vendors, whilst overseeing and consolidating our approach within our current customer base.
The Head of Marketing leads the company's overall marketing strategy, responsible for brand development— centrally and across each Business Unit—customer acquisition, and revenue growth by managing teams, budgets, and multi-channel campaigns (digital, content, PR) while aligning efforts with business goals.
The successful candidate requires strong leadership, strategic thinking, data analysis skills and knowledge of managing a P&L. This role owns marketing strategy end‑to‑end and is measured on commercial outcomes, not activity.
Responsibilities of the Role:
Strategy & Planning: Define and execute a multi‑year, insight‑led marketing strategy aligned to corporate growth objectives.
Growth: Own marketing contribution to pipeline, revenue, margin and vendor investment leverage.
Strategic Relationships: Build senior‑level relationships with strategic vendors and secure increased MDF and co‑funded programmes.
Market Insight: Oversee the development of challenger‑style market narratives that educate customers and support sales‑led reframing.
Coordination: Align marketing tightly with sales leadership to support complex deal cycles and strategic accounts.
Team Leadership and Development: Lead, mentor and performance‑manage the marketing team with clear KPIs and accountability.
Reporting: Report marketing performance in commercial terms including ROI, pipeline influence and revenue impact.
Brand Management: Define brand positioning, messaging, and identity across all channels to build awareness and market share.
Campaign Management: Oversee digital, content, social media, PR, and traditional campaigns from concept to execution.
Budget & Resources: Prepare and manage marketing budgets and allocate resources effectively to deliver required outcomes profitabily.
Performance Analysis: Analyze market trends, competitor activities, consumer behavior, and campaign performance (KPIs, ROI) to drive data-informed decisions.
Sales Alignment: Collaborate closely with sales to generate Marketing and Sales Qualified Leads (MQLs and SQLs) and support revenue targets.
Innovation: Identify new opportunities and creatively adopt innovative marketing methods.
As with all personnel within the business, the individual will also be required to show:
A commitment to comply with the Company’s Information Security Policy
A commitment to promptly report any security weaknesses or incidents.
A commitment to adopt and maintain a Health and Safety culture within the Group