Job Title Senior User Researcher Job Description Sage is transforming its global digital experience-and user research is central to that journey. As a User Researcher, you'll lead impactful, end-to-end research programmes that directly influence our optimisation, personalisation, and web strategies across sage.com in 20 global markets. You'll deliver insight that drives action, strengthens commercial performance, and champions customer needs across strategy, design, and delivery. Working in a fast-paced, data-rich environment, you'll translate complex user behaviours into clear, measurable recommendations that inform decision-making. AI integration is a strategic priority. While deep expertise isn't required, we're looking for someone with strong curiosity and a willingness to explore its potential. You'll actively explore and implement ways to integrate AI into research workflows to improve speed, accuracy, and impact, setting standards and sharing best practices across the wider team. Location - Hybrid, 3 days per week out of our Newcastle office. Key Responsibilities • Lead complex qualitative and mixed-methods research that informs digital strategy, optimisation, and content design. • Translate insights into clear, commercially relevant recommendations that drive conversion and growth. • Collaborate with stakeholders across UX, Digital, Marketing, Content, Web Strategy, and Analytics to embed a joined-up, end-to-end research process. • Champion user needs and the customer voice in strategic, design, and experimentation conversations. • Leverage performance data (e.g. Google Analytics, ContentSquare, A/B testing) and research repositories to complement insights and drive decisions. • Apply and advocate for human-centred research practices that move from insight to execution. • Actively adopt AI-powered research tools (e.g. synthesis, tagging, agentic workflows) to improve efficiency and insight quality. • Manage multiple projects independently, using initiative and sound judgement in fast-moving, complex environments. • Role model a curious, open, and feedback-driven team culture. Skills & Experience, • Proven experience delivering end-to-end research with clear commercial or performance impact. • Strong commercial awareness, able to align user needs with growth opportunities and business goals. • Skilled in interpreting behavioural and performance data (Google Analytics, ContentSquare, dashboards). • Expertise in qualitative methods and triangulating insights with quantitative signals. • Confident communicator, able to tell compelling stories that influence stakeholders and drive action. • Hands-on experience with AI in research (e.g., synthesis tools, segmentation, agentic workflows). • Passionate about user-centred design and customer advocacy in digital delivery. Your benefits Benefits video - https://youtu.be/TCMtTYUUiuU • Comprehensive health, dental and vision coverage • Work away scheme for up to 10 weeks a year • On-going training and professional development • Paid 5 days yearly to volunteer through our Sage Foundation • Flexible work patterns and hybrid working LI-SW1 Function Performance Marketing Country United Kingdom Office Location Newcastle Work Place type Hybrid Advert Working at Sage means you're supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions. Our colleagues are the best of the best. It's why we were awarded 2024 Best Places to Work by Glassdoor. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential. Learn more about working at Sage: sage.com/en-gb/company/careers/working-at-sage/ Watch a video about our culture: youtube.com/watch?v=qIoiCpZH-QE We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at careers@sage.com. Learn more about DEI at Sage: sage.com/en-gb/company/careers/diversity-equity-and-inclusion/