Job Type: Full-Time
Industry: Digital Marketing / Retail & Ecommerce
Reports To: Director of Performance Marketing / Head of Digital Strategy
About Us
We are a fast-growing digital agency focused on driving measurable growth for retail and ecommerce brands. Our team of strategists, creatives, and analysts collaborates to craft campaigns that move the needle for clients ranging from emerging DTC startups to established omnichannel retailers.
Role Overview
As a Paid Media Strategist, you will be responsible for developing and executing performance-driven media strategies across paid social, search, and programmatic platforms. You’ll lead campaign planning, optimization, and analysis to help our clients grow profitably and sustainably. This is a client-facing role requiring both strategic thinking and hands-on execution.
Key Responsibilities
* Develop multi-channel paid media strategies aligned with client goals (e.g., ROAS, CPA, LTV).
* Build and manage campaigns across platforms including Meta, Google Ads, TikTok, Pinterest, and emerging channels.
* Monitor performance and proactively optimize campaigns to maximize efficiency and impact.
* Collaborate with creative and analytics teams to iterate on messaging, visuals, and audience targeting.
* Conduct audience research, competitive analysis, and market trend evaluation to inform strategies.
* Prepare and present campaign performance reports, insights, and recommendations to clients.
* Manage budgets, pacing, and forecasts to ensure efficient spend and goal attainment.
* Stay current on paid media trends, platform updates, and ecommerce best practices.
Required Qualifications
* 4+ years of experience in paid media strategy or digital advertising, preferably at an agency.
* Proven track record of managing and scaling paid campaigns for ecommerce/retail clients.
* Hands-on experience with Meta Ads Manager, Google Ads (Search & Shopping), and other key platforms.
* Strong analytical skills and proficiency with tools such as Google Analytics, Looker Studio, or Excel.
* Experience with attribution models and conversion tracking using GA4 and/or third-party tools.
* Excellent communication and presentation skills, with the ability to translate data into actionable insights.
* Ability to manage multiple clients and projects in a fast-paced environment.
Preferred Qualifications
* Google Ads and/or Meta certifications.
* Agency experience with DTC brands or omnichannel retail.
What We Offer
* Competitive salary and performance bonuses
* Flexible work schedule and remote-friendly culture
* Opportunities for growth and professional development
* Collaborative, innovative team environment
* Health, dental, and vision benefits
* Paid time off, holidays, and wellness days