Job Title Social Media Manager Germany Job Description Job Title TikTok social media manager lead for Germany. Your role: You will be in the driving seat and manage the daily operations, from overseeing full-funnel activation including handle management, content creation, and paid campaigns to performance insights generation and optimization. You are a self-starter with entrepreneurial spirit who enjoys working in a fast-paced environment connecting and collaborating closely with the marketing teams, media agencies and TikTok partners to drive best in class consumer experience on the platform. If you have a passion for content, a deep understanding of digital marketing and social media trends, and have a wealth of creative ideas, this is the role for you. Content briefing, planning & creation Responsible for identifying and briefing content needs across the funnel Creation and optimisation of content (agency and in-house) Owner of content calendar creation and alignment with marketing teams and agency partners Campaign briefing, planning, activation & optimisation Accountable for annual and quarterly TikTok campaign planning covering full funnel paid (advertising), handle (owned) and earned (affiliates) in collaboration with agency and TSP Oversee briefing and sampling program for affiliates and creators Supporting TSP and retail team on TikTok live planning and activation Drive continuous optimization and own performance reporting and forums including quarterly performance reviews with extended marketing team. Training and Capability Building Stay up to date with the latest platform developments and social trends on TikTok Drive engagement and capabilities within the Philips organisation to lift the standard of activation through collaboration. Be the first POC for agency including up to date product and brand training for partners. How we work together We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week (this can be in Philips and/or agency office) This role is an office role. You’re right for this role if: > 5 years of experience in Digital Marketing/Media Deep expertise in full social eco-system; paid, organic, influencer, commerce Passion for content with experience in content briefing, planning and optimization Agency incl TSP management is a plus German Native Business Fluent in English – a must Excellent communication & presentation skills with ability to translate and simplify complex and technical topics Strong ability to work collaboratively and cross-functionally within a matrixed organisation and with agency counterparts If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here. About Philips We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others. Learn more about our business here Discover our rich and exciting history here Learn more about our purpose here About Philips UKI In the UK, we are recognised as a Disability Confident employer and are proud to be part of the Armed Forces Covenant & Mental Health at Work Commitment. We welcome all applicants including those from minority backgrounds, LGBTQIA and individuals living with a disability. Because we are at our best when you are, you can safely share any reasonable tools or adjustments needed during our recruitment process and beyond. We are committed to fostering a flexible work environment that is conducive to personal and professional growth and encourage open discussions around flexible working options to ensure we tailor a working arrangement suitable to individual needs while aligning with business goals. If you have specific flexible working requirements, please feel free to discuss these during these with your TA Consultant. For more information, read our Inclusion and Diversity Policy and, to know more about your Human Rights, we encourage you to view this report. LI-EU LI-Office (if hybrid) LI-CE (if Personal Health)