We are looking for a writer who can move fluently across formats without losing their voice or their rigour. Email one morning, SEO article in the afternoon, social copy the next day. Long-form one week, punchy product messaging the next. The ability to shift while staying recognisably WillPowders.
Key Responsibilities
* Write engaging email campaigns and flows
* Write social copy across channels
* Contribute to reactive and community content
* Take technical info and create compelling product packaging
* Write and optimise long-form content
* Work from keyword briefs and content plans
* Write product page copy and supporting website content that balances SEO requirements with brand voice and purchase intent
* Cross functional collaboration with Creative, Social and Retention teams
* Contribute to content planning sessions with ideas, angles, and formats, not just execution
What We’re Looking For
* 3+ years of writing experience across digital formats - email, social, SEO content, and/or long‑form editorial
* A portfolio that demonstrates genuine range: something short and punchy, something long and well‑researched, something that shows you understand brand voice
* A strong instinct for tone
* Solid understanding of SEO fundamentals
* Interest in or knowledge of health, wellness, nutrition, or sport
* Comfortable working at pace across multiple briefs simultaneously without quality slipping
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