Job Description
Senior Product Manager – Campaigns
Location: London (Hybrid)
Industry: Media, Technology, Marketing Technology (MarTech)
Work Model: Hybrid (office and home-based)
Role Overview
This role sits at the heart of campaign and marketing technology, owning the vision, roadmap, and delivery of campaign management platforms across a large-scale digital ecosystem. You will lead the evolution of Adobe Campaign and owned communications tools, enabling effective, compliant, and scalable customer communications across channels.
Key Responsibilities
* Define and own the product vision and backlog for Adobe Campaign and the owned communications stack
* Maintain and deliver a roadmap covering features, releases, and integrations across the wider technology ecosystem
* Act as system administrator for Adobe Campaign and campaign tooling
* Govern campaign management usage, defining operating models, controls, and workflows
* Drive business adoption through ideation workshops, user story creation, and best-practice guidance
* Support quarterly planning, experimentation, and sprint planning with delivery teams
* Lead vendor partnerships to ensure campaign tooling remains best-in-class
* Ensure campaign execution adheres to compliance, security, and policy requirements
* Support senior MarTech leadership in executing broader marketing technology strategy
What You’ll Bring
* Deep hands-on experience with Adobe Campaign (certification preferred)
* Strong technical knowledge of Adobe Campaign v7; experience with AJO and Campaign v8 advantageous
* Proven experience managing complex digital campaigns and platform migrations
* Background in product ownership within a large, fast-paced organisation
* Experience influencing senior stakeholders and driving strategic decisions
* Exposure to wider MarTech capabilities such as analytics, CDP, consent management, personalisation, or digital marketing platforms
Team Context
You’ll be part of a Marketing Technology team focused on:
* Strengthening MarTech specialisation and cross-group alignment
* Future-proofing campaign and media platforms
* Embedding best-practice tools and driving adoption
* Enabling consistent, personalised, cross-channel customer journeys
* Building internal MarTech capability and operational efficiency
Rewards & Benefits
* Competitive benefits package including pension and private healthcare
* Employee discounts across TV, broadband, and mobile products
* Access to exclusive rewards, experiences, and wellbeing benefits
Ways of Working
Hybrid working is supported, balancing collaboration in modern office spaces with flexibility to work from home.