Central Employment are working with a fast-expanding B2B full service digital marketing agency. Due to planned company growth, they are looking to appoint a dedicated SEO Manager.
Reporting to the SLT, the SEO Manager will help with the planning and delivery of search engine optimisation campaigns for both there UK and global B2B clients, specifically organisatons that's operate in the Financial Sectors sector – FinTech, Management Accountants, Asset Management and Capital Advisory.
* North East based, as you'll be expected to attend a min of x 2 co-working days a month
* Up to £45k DOE + home working set up
The SEO Manager role
* Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
* Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
* Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
* Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
* Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
* Implement link building campaigns in coordination with client SEO goals
* Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
* Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
* Research and administer social media tools in support of clients' social media strategy
* Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
* Monitor and evaluate search results and search performance across the major search channels
* Communication to team and management on project development, timelines, and results
* Work closely with the other team members to meet client goals
What we are looking for
* Excellent knowledge of current Digital Marketing industry trends Ability to work alone as well as within a team
* Managed B2B SEO client accounts, with a focus on the Financial Services sector
* Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
* Experience working with popular keyword tools (Google, Word Tracker, Keyword Discovery, etc)
* Experience working with CMS and building/administering content in CMS environments
* Knowledge of HTML/CSS and website administrations AdWords Certified would be advantageous. If not, we would expect the individual to work towards this