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Trade and digital marketing executive

Croydon
Toupret
Digital marketing executive
£30,000 - £40,000 a year
Posted: 1 October
Offer description

Founded in France in 1938, Toupret has been a pioneer in wall preparation for more than 80 years. From inventing the first ready-to-mix filler to today's wide range of high-performance solutions, we have built a reputation for quality, innovation, and trust. Our products are used by everyone from DIY novices to expert tradespeople, helping deliver smooth, sustainable results on renovation and new-build projects alike. With a focus on reliability, practical innovation, and excellent service, Toupret continues to set the standard for wall preparation worldwide

Responsibilities:

* Execute omni-channel customer trade marketing opportunities that will maximise

category sales potential.

* Develop and implement bespoke channel and customer point of sale and merchandising

solutions.

* Manage relationships with distributors, retailers, and key trade partners

* Implement trade and customer events, and customer engagement programmes in

coordination with the Category Manager.

* Assist in planning and managing trade budgets.

* Receive and manage the fulfilment of requests for all marketing materials.

* Monitor competitor activities, market trends, and customer behaviour.

* Develop and implement online campaigns to support the launch of new

products and categories, and the growth of existing products and categories.

* Optimise content to enhance traffic, engagement and conversion rates on Toupret's

online platforms.

* Manage social media accounts in coordination with Toupret's social media agency

Requirements:

* Strong understanding of trade marketing, sales, and channel dynamics.

* Excellent communication and negotiation skills.

* An analytical mindset with the ability to interpret data and market insights.

* Creativity in developing trade promotions and POS solutions.

* Project management and organisational skills.

* Proficiency in MS Office (Excel, PowerPoint, Word).

Qualifications & Experience:

* Bachelor's degree in Marketing, Business Administration, or related field.

* 5 years of experience in trade marketing, sales, or brand management (Consumer Goods/FMCG/DIY) experience preferred.

* Proven track record in managing trade activations and promotions, both in-store and

digital.

* Interest in / experience of using traffic, engagement and conversion metrics to guide

actions to improve performance across own and customer websites.

* Interaction with Product Information Management tools would be an advantage.

* Proficiency in French would be great, although not essential.

What We Offer:

* A competitive salary and benefits package
* The chance to join a well-respected, international company with a proud history and strong growth ahead

Job Types: Full-time, Permanent

Pay: £39,000.00-£45,000.00 per year

Benefits:

* Flexitime

Work authorisation:

* United Kingdom (required)

Work Location: In person

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