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We are seeking an experienced Campaign and PR Managerto join our Peacocks Marketing Team. This role would be responsible for proactive and reactive PR activity with the aim of building a positive brand image and driving awareness with new audiences.
This position would suit someone who has a strong background in developing and implementing PR and Campaign strategies, organising events, and handling any potential crises. The role requires strong communication, interpersonal, and organisational skills.
Day-to-day tasks include:
* Developing and implementing the PR and Campaign Strategy to achieve organisational goals
* Working collaboratively with external agencies including PR and Creative
* Writing and editing press releases, e-mails, articles, and other promotional materials
* Organizing and managing events such as launch parties, product launches, and public appearances
* Developing and implementing crisis communication strategies to manage and mitigate negative publicity
* Monitoring media coverage, Social comments, analysing public perception, and identifying potential reputational risks
* Developing and managing the PR budget, tracking expenses, and ensuring cost-effectiveness
* Tracking and analysing PR campaign performance, measuring results, and reporting on key metrics
* Generating engaging brand content to drive reputation, expertise and awareness
* Main point of contact for Peacocks Charity partner, driving engaging activity and content to drive awareness and coverage for both brands
* Keeping track of competitor marketing and PR activity to identify opportunities and stay ahead of emerging trends
* Working with Celebrity Ambassadors to maximise awareness, content and positive association
* Supporting New Store Openings with an effective PR and Marketing launch programme
* Setting measurable goals for campaigns, measuring and showing the Return on Investment (ROI)
* Working collaboratively with cross-functional teams, including: Buying, E-Commerce, Visual Merchandising & Creative, to establish cohesive and successful campaigns
Skills and qualifications
* PR or Marketing Qualification:A degree (or equivalent) in PR, Marketing or a related field
* 5+ Years’ relevant experience :Strong background and experience in a previous PR role
* Excellent communication and interpersonal skills: Ability to write engaging copy, respond to inquiries, and effectively communicate with stakeholders across the business
* Creativity: Generating fresh and innovative campaigns to capture audience attention.
* Analytical and problem solving skills: Ability to analyse campaign data, identify issues and develop solutions.
* Multitasking: Managing multiple campaigns and tasks simultaneously and under pressure.
* Proficiency in media relations and crisis communication: Press office and Crisis Management experience
* Ability to work effectively under pressure and in a fast-paced environment
* Project management skills: Proficiency in planning, managing, and successfully launching campaigns on time and within budget
* Campaign Execution: Managing the end-to-end process of campaigns, from briefing agencies and freelancers to overseeing content creation and distribution
* Stakeholder Management: Collaborating with internal teams (e.g., sales, product development) and external agencies to ensure alignment and seamless execution
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
Retail Apparel and Fashion and Retail
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