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Marketing program manager

Andover
People Focused Recruitment
Marketing
£45,000 - £55,000 a year
Posted: 16 June
The role
Are you an experienced marketing professional who thrives on delivering campaigns that generate results?
Our client is a market-leading business operating within the leisure sector, designing and delivering innovative attractions and entertainment concepts for clients across the UK and internationally. Due to continued growth, they are looking to appoint a Marketing Program Manager to drive lead generation, manage marketing campaigns and support commercial growth.
This is a highly organised, delivery-focused role where you’ll work closely with sales and business development teams to ensure marketing activity is aligned with business objectives and delivers measurable results.
Key Responsibilities
* Plan, manage and deliver integrated marketing campaigns across multiple sectors.
* Coordinate marketing activity across email, website, social media, content and events.
* Manage campaign schedules, deadlines, assets and stakeholder approvals.
* Drive lead generation and support sales growth through targeted marketing initiatives.
* Create and manage email marketing campaigns, workflows and nurture programmes.
* Utilise HubSpot (or similar CRM) to manage campaigns, reporting and marketing contacts.
* Develop and optimise landing pages to improve engagement and conversions.
* Monitor campaign performance and report on key marketing metrics and ROI.
* Support the rollout and consistency of brand messaging across all marketing channels.
* Produce and edit marketing copy including emails, social content and campaign materials.
* Organise and coordinate exhibitions, trade shows and industry events.
* Liaise with agencies, freelancers and external suppliers to ensure high-quality delivery.
* Support and guide junior marketing team members where required.
* Identify opportunities to improve processes, performance and campaign effectiveness.
Skills & Experience
* Previous experience in a Marketing Manager, Marketing Program Manager, Campaign Manager or similar role.
* Strong background in campaign delivery and marketing automation.
* Experience using HubSpot or similar CRM and marketing automation platforms.
* Proven ability to manage multiple projects and deadlines simultaneously.
* Strong analytical skills with the ability to interpret marketing data and KPIs.
* Excellent written communication and copywriting skills.
* Experience managing external agencies and suppliers.
* Proficient with marketing and design tools such as Canva, Adobe Creative Cloud or similar.
* Commercially minded with a results-driven approach.
What’s on Offer?
* Competitive salary of £45,000 - £55,000 DOE.
* Opportunity to join a growing and innovative business.
* Varied and autonomous role with real influence on company growth.
* Supportive team environment.
* Long-term career development opportunities.
If you’re an organised, commercially focused marketer who enjoys turning plans into results, we’d love to hear from you
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