* Open to Job Share, Full Time or Part Time - Permanent
Southampton, Store Support Office
We believe anyone can improve their home to make life better. From our Southampton Store Support office (SSO) we equip our stores, our people, and our whole business with everything it takes to help our millions of customers create a home they’ll love. Join us as a Digital Insight Analyst and you’ll be a big part of this.
Role Purpose: the Digital Insights Analyst works to produce high quality analysis and insights. They interact with a varied group of stakeholders to build on the understanding of digital performance across the organisation, helping to shape our future strategies, improve customer experience, deepen engagement, drive revenue, and improve business efficiencies across both B&Q and TradePoint.
Key responsibilities
* Develop high-quality analysis on ecommerce performance, customer behaviour, product mix, market trends, and broader digital insight needs across commercial trading categories.
* Support deep-dive and incremental performance analysis to generate actionable insights.
* Deliver PIRs for digital promotions, range reviews, and seasonal campaigns—identifying opportunities and making informed recommendations.
* Interpret internal and external business issues, using tools like SimilarWeb to provide strategic recommendations.
* Maintain a customer-first mindset, applying omni-channel thinking to improve the customer experience.
* Embrace a growth mindset—seeking learning, experimentation, and collaboration opportunities.
* Support analytics partnerships with Digital Trading Managers and Marketplace Key Account Managers, building strong stakeholder relationships.
* Provide analysis to support growth across new channels, Services, Digital, Marketplace, and Retail Media.
* Engage with the wider data community across the group and other banners.
* Bring external thinking to B&Q by staying informed on analytics trends and competitor developments.
* Understand business processes, systems, and data structures to ensure analysis is built on relevant data.
* Collaborate with the Digital Insights Manager and Senior Analyst to build strong partnerships across Digital, Marketplace, and Customer teams—translating strategic goals into analytical challenges.
* Help define and develop website tagging requirements and recommendations.
Required skills & experience
* Strong analytics background with experience writing moderately complex SQL queries.
* Proficient in behavioural analytics tools (e.g. Contentsquare), Google Analytics (including GA4), and external market analysis tools like SimilarWeb.
* Experience with cloud-based platforms such as Databricks and Google BigQuery.
* Skilled in measuring digital performance, optimising customer journeys, and improving ecommerce conversion.
* Solid understanding of statistical methods (e.g. hypothesis testing, confidence intervals).
* Detail-oriented with strong QA skills; able to validate and troubleshoot data and code.
* Empathetic to Data Governance and committed to maintaining high data quality standards.
* Familiar with Agile frameworks and tools like Asana or Jira/Confluence for workload and documentation management.
* Curious and commercially minded—able to translate business goals into analytical challenges and impactful outputs.
* Strong communicator and storyteller, with experience in data visualisation (Power BI highly desirable).
What's in it for me?
As part of a great team, you’ll be valued for who you are.We’re committed to making B&Q more diverse and representative of the communities we serve, where everyone can feel they belong and have equal opportunities. You will have access to a range of networks that represent our colleagues and allies and help us to continue to put diversity and inclusion at the heart of our business.
We also recognise that wellness means different things to different people, and we want to help colleagues be at their best and feel well by offering a range of benefits to help you. As well as a competitive salary, our benefits package includes an award-winning pension scheme, bonus, ShareSave options, 6.6 weeks holiday, payroll giving, an Employee Assistance Programme, shopping discounts, colleague wellbeing benefits and lots more!
So we can support you during the application or interview process, please contact recruitment@b-and-q.co.uk for any recruitment adjustments.
We want to ensure that all employees, future employees and applicants to all Kingfisher companies are treated equally regardless of age, gender, marital or civil partnership status, colour, ethnic or national origin, culture, religious belief, philosophical belief, political opinion, disability, gender identity, gender expression or sexual orientation.
If you require any additional support or adjustments to help you make an application, please contact us atrecruitment@b-and-q.co.uk .
Training &
development
Learn & Develop at B&Q
When you join B&Q, we want you to be all you can be. From the minute you walk through our doors to the exciting moment you make that next career move, we're here to help you make the most of every opportunity. Thanks to our friendly learning system, Leo, we make sure you always have the support you need to take on every challenge and fit your learning around your life. Here, we know that the best way to grow is together.
Flexible learning with Leo
Leo is your every day, on the go learning and development partner. Helping you build the knowledge you need now and in the future. With Leo, you can access training and content, anywhere, anytime and on any device. You can even influence the type of training on offer by rating and recommending content, and letting us know what we can do to improve. Award-winning and featuring over 150 different learning activities - like short videos, articles, workshops and webinars - think of Leo as your 24/7 training pal, designed to help you make the most of your B&Q career journey.
Developing in role
Learning never stops at B&Q. Whether you've been in your role for one day or five years, there's always something to be curious about. It's why we're always creating learning opportunities and experiences that'll give you the chance to develop your skills. Like our First Line Manager programme: a course that helps our newest line managers build their confidence and management skills. Or our Leadership Development programme that challenges our more experienced leaders to reflect on and adapt their approach for our ever-evolving ways of working.
Building expertise and know-how
We believe anyone can learn the technical skills to do their job with excellence. It's all about attitude and behaviour here. So, if you're passionate about customer service and design, we'll teach you how to create beautiful kitchens. If you're someone who loves being outdoors, we'll help you learn about our garden ranges. And, if you're someone who just loves what we do but doesn't know where to start, we'll help you find the perfect role for you to grow into.
Accelerated Development Talent Programmes
Whatever goal you're working to at B&Q, we want to help you get there. We do this by designing a number of programmes which help you to practice your skills and learn new ones, gain valuable experiences, learn from others and jump on opportunities that are right for you. From leaders taking their first steps into management to those simply looking for a new challenge, we're there to make sure you achieve your ambitions.
Induction
At B&Q, we want every new colleague to understand our values, our customers, and how we work together to achieve our purpose. That’s why we’ve designed an induction programme that’ll give you real insight into our business, our culture and help you feel included from day one. For your first few weeks on the job you’ll work with your team and line manager, mixing online learning with practical tasks, to grow your knowledge a little every day.
Take a tour
around our
office
Our Store Support Office sits within B&Q House and supports our colleagues and stores right across the UK and Ireland. In our bespoke, modern and eco-friendly building just north of Southampton, you’ll find a friendly team of talented people in a huge range of roles.
Explore our
store support office
Facilities
In B&Q house, you’ll enjoy an onsite gym, a subsidised Costa, a canteen and restaurant, prayer room, plus open plan and cosy work spaces, an outdoor picnic area, and bike sheds for those who cycle in.
Sustainability
B&Q House has a biomass boiler, solar panels and a rainwater harvesting system. Our building also makes use of upcycled and recycled furniture and fittings, and features natural ventilation, heat retention and CO2 management, all via our very own weather station on the roof.
Ready to apply?
Step 1:
Apply via bandqcareers.com
Step 2:
We'll contact you for a phone interview
Step 3:
We’ll carry out a face to face or online interview (and we may request a 2nd interview if the role you're applying for is more complex).
Step 4:
We’ll contact you with feedback, and maybe even a job offer.
Check out ourFAQs for more information about interviewing at B&Q.
Digital Insights Analyst
* Open to Job Share, Full Time or Part Time - Permanent
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