Senior CRM & Lifecycle Manager CRM Consultancy | £65,000 London (3 days per week) We're working with a highly regarded CRM consultancy that partners with some of the most recognised brands in the market, acting as a true extension of their internal marketing and lifecycle teams. With a strong reputation and a growing client base, they're now looking for a CRM Lead to join the team and take ownership of delivering high-impact, data-driven CRM programmes across a range of exciting clients. The Role You'll own and deliver end-to-end CRM and lifecycle initiatives across a portfolio of clients, acting as a trusted partner to help improve customer engagement, lifecycle performance and overall marketing effectiveness. What You'll Be Doing Develop and deliver multi-channel CRM strategies aligned to client objectives Build and optimise lifecycle journeys across email, SMS, push and in-app channels Own campaign execution including segmentation, automation and personalisation Lead customer experience and journey optimisation projects across the full lifecycle Analyse performance and translate data into clear, actionable insights Advise clients on CRM best practice, tooling and ways to improve efficiency Support implementations and migrations across marketing automation platforms Build strong client relationships and identify opportunities for account growth What They're Looking For 4-6 years' experience in CRM or lifecycle marketing Strong hands-on experience across email and multi-channel CRM Experience with modern CRM platforms such as Braze, Salesforce, HubSpot, Klaviyo or similar Exposure to CDPs or data platforms is a strong plus Data-driven mindset with confidence analysing performance and optimising campaigns Strong communication skills with the ability to manage stakeholders and present ideas clearly Comfortable working across multiple clients in a fast-paced environment Why This Role Work with a range of high-profile, well-known brands Strong reputation as a true partner to client CRM functions Opportunity to operate across strategy and execution Collaborative, high-performing team environment Clear progression as the consultancy continues to scale *Rates depend on experience and client requirements