Marketing Lead (Demand Generation & Growth)
🚀 We’re Hiring: Marketing Lead (Demand Generation & Growth)
🌍 Location: Remote-first — UK, Estonia, or East Coast US
👥 Team: Marketing
At Binalyze, we make digital forensics simple, accessible, and actionable—empowering defenders with automation and visibility. Our platform, Binalyze AIR, gives SOC and incident response teams forensic-level visibility at speed and scale, helping defenders investigate faster, stay resilient, and act decisively. We are scaling fast post-Series A and need a hands‑on Marketing Lead to supercharge demand generation, pipeline growth, and global brand visibility.
What You’ll Do
* Design and run integrated multi‑channel campaigns (paid media, ABM, webinars, content, events).
* Partner with Sales, Product Marketing, and Design to deliver assets that convert.
* Own the funnel from MQL → SQL → Opportunity, optimizing conversion at every stage.
* Lead website growth (SEO, CRO, PLG sign‑ups) and make it a demand engine.
* Manage global events and partner programs that put Binalyze on the map.
* Amplify launches, customer stories, and thought leadership through social, PR, and analysts.
* Champion AI‑first marketing—using automation and AI agents to boost speed, scale, and creativity.
What You Bring
* B2B SaaS demand generation experience.
* Proven track record converting marketing spend into pipeline and revenue.
* Hands‑on with paid media, ABM, SEO/CRO, and email nurturing.
* Experience marketing to cybersecurity buyers (CISO, SOC leaders, MSSPs).
* Bonus: global campaign experience and PLG motion exposure.
* Fluent in AI and automation tools (Zapier, n8n, LLMs) — or eager to get there fast.
Why Join Us
* High-impact role—own the demand engine at a pivotal stage of growth.
* A mission that matters—help defenders fight cybercrime with cutting‑edge tech.
* A culture built for growth—trust, speed, and shared success.
* 28 days annual leave + wellbeing days + your birthday off.
* Private medical insurance (family cover included).
* Home office setup + monthly wellbeing and entertainment allowances.
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