About The Role
If the idea of spending your day creating TikTok's, spotting emerging trends and finding new ways to connect with customers through Reels sounds right up your street, then you’re in the right place. At AO, our Social Media team live and breathe this stuff- and we’re looking for someone who’s just as passionate about bringing big ideas to life.
As our new Social Media Executive, you’ll play a key role in creating content that genuinely engages our followers and brings new customers into the AO world. Working closely with our Social Media Manager and Senior Social & Influencer Manager, you’ll plan, create and deliver standout content that builds brand love and keeps people talking.
Our people are our superpower, and we’re unstoppable when we’re together! We want your ideas to flow, and what better way to make that happen than being based onsite, 5 days a week, where our culture fuels creativity, collaboration and growth. If a £1 bet in the pub between two friends can become the UKs most trusted electrical retailer, imagine what else can be achieved when we’re together!
Here's What You Can Expect To Be Doing
1. Support the Social Media Manager in planning and delivering content across all owned social channels
2. Shoot and create platform-native video content for Reels, TikTok and YouTube Shorts at pace
3. Lead creative execution day to day across formats, hooks, trends and storytelling styles
4. Ensure regular, high-quality content is scheduled and published across all channels
5. Proactively pitch new formats, trends and ideas to keep content fresh and culturally relevant
6. Use social listening and trend research to spot opportunities and insert AO into relevant conversations
7. Take a test and learn approach to formats, performance and creative optimisation
8. Work with influencers and creators to adapt and repurpose content for brand channels
9. Be comfortable on camera and recording voiceovers to bring content to life
10. Support ideation and delivery of campaigns across channels with strong creative
11. Input into weekly and monthly reporting with a focus on what creative is working and why re word in more of an AO tone of voice
A Few Things About You
12. You'll bring creativity and initiative, confidently pitching new ideas, trying out fresh formats and not being afraid to test, learn and improve.
13. Build great relationships across the business and with our external partners, staying on top of the latest social trends, platform updates and what competitors are up to.
14. You'll balance speed and quality, delivering content quickly without ever dropping the standard.
15. Bring positivity and energy every day, helping to create a team culture that’s full of collaboration and big ideas.
16. Have experience working in a social media role and a solid understanding of channels, trends and audiences.
A Bit About Us
We’re big on appliances and electricals, REALLY big. Washing machines, fridge freezers and TVs? They’re our bread and butter. Mobiles, Airwraps and Ring doorbells? Yep, those too. If it plugs in, powers up or makes life easier, AO probably has it.
But we’re more than that… For over 25 years, trust has been at the heart of everything we do, helping us become the UK’s most trusted electrical retailer. Our customers rate us 4.9 on Trustpilot from nearly ONE MILLION reviews and more 5-star ratings than any other UK electrical retailer, because they know they can rely on us and it’s the exact same for our AOers too.
We truly believe it’s more than just a job, we genuinely care about each other and our impact on making our customers lives easier, by helping them brilliantly. Everyone here knows how their role makes a difference. Our people are our superpower, so, when it comes to finding new AOers, we know it’s about more than just a CV, it’s about what makes you, YOU.
Our Benefits
Our benefits are designed to cover the moments that matter to AOers. From health and wellness to giving back - you’ll be rewarded inside and outside of work.
17. Holidays; 25 days, plus bank holidays (increasing to 27 days after 2 years with us!)
18. Pension; Contribute 5% of your annual salary and we'll do the same, giving you a little extra support for the future.
19. Be a VIP at the AO Arena; we have loads of opportunities to win free tickets and pre-sale access!
20. Health & wellbeing; discounted gym membership, an onsite spa and our Help @ Hand scheme giving you access to virtual GP’s, Mental Health support and much more.
21. Discounts; exclusive discounts across our product range.
22. Family leave; Enhanced Maternity, Paternity and Adoption leave.
23. Making a difference; 2 fully paid days a year to donate your time to any charity of your choice.
24. On site perks; start your day with free on site parking, grabbing a complimentary breakfast and a coffee at our subsidised in house coffee shop!
To see all our benefits and perks, visit our AO Benefits page.