Netradyne harnesses the power of Computer Vision and Edge Computing to revolutionize the modern-day transportation ecosystem. We are a leader in fleet safety solutions with growth exceeding 4x year over year and a rapidly expanding international footprint across the UK, EU, India, and APAC.
Position Summary
We are seeking a strategic, hands‑on Director of Product Marketing, International, based in the UK. This true player‑coach role leads and develops a distributed team of Product Marketing Managers while directly owning the UK and EU PMM remit. Reporting to the Sr. Director of Global Product Marketing, you will own positioning, messaging, go‑to‑market strategy, and product launch execution across international markets, shaping regional product roadmaps and partnering with Corporate Marketing, Growth Marketing, Sales, and Sales Enablement to drive pipeline and revenue.
Key Responsibilities
- Own the international PMM strategy and priorities for the UK, EU, India, and APAC; accountable for business outcomes including pipeline contribution, win‑rate, product adoption, and attach rates.
- Translate market, customer, and competitive intelligence into a defensible regional plan; influence executive decisions on regional investment and prioritisation.
- Partner with international Sales leadership to align PMM priorities with regional revenue targets and pipeline coverage; define and track KPIs with rigour.
- Act as the voice of the international market within the Product organization, shaping the regional product roadmap and influencing product, packaging, and pricing decisions.
- Translate global product capabilities into regionally relevant value propositions and feed market and customer gaps back into product priorities, including EU regulatory requirements, UK fleet workflows, India market dynamics, and APAC localisation needs.
- Own positioning and messaging for the international product portfolio; steward the Netradyne narrative across all markets and represent the brand externally with customers, partners, and analysts.
- Lead multi‑market launch strategy and execution end‑to‑end— from market readiness through to enablement, partner activation, and post‑launch optimisation—while directly owning UK/EU launches.
- Establish consistent launch playbooks and GTM metrics that the team adopts across all regions.
- Partner with Corporate Marketing and Growth Marketing to drive regional pipeline and brand awareness, aligning on shared priorities and delivering messaging, launch assets, and campaign narratives.
- Partner with Sales Enablement and Sales Leadership to build and maintain enablement toolkits including presentations, battlecards, demo scripts, ROI tools, and competitive intelligence—tuned to regional sales motions.
- Lead, coach, and grow a distributed team of PMMs based in India; hire and develop high‑performing talent and build a high‑trust, high‑performance team culture across time zones.
- Set team OKRs, allocate work and capacity across regions, and manage the international PMM budget within delegated authority.
- Drive AI adoption across PMM workflows to deliver measurable productivity gains; communicate strategy, performance, and priorities to senior leadership with executive‑ready clarity.
Essential Qualifications
- 10+ years of progressive B2B product marketing experience, with at least 4 years in a people‑management role leading PMM teams.
- Proven success leading product marketing across international markets, ideally with direct experience across the UK, EU, India, and/or APAC.
- Demonstrated ability to operate as a player‑coach: managing a distributed PMM team while personally owning hands‑on PMM execution for a defined region or segment.
- Strong track record of partnering with Product Management to influence roadmap decisions based on market and customer insight.
- Proven launch leadership: experience owning multi‑market product launches end‑to‑end, from positioning through field readiness and post‑launch optimisation.
- Exceptional positioning, messaging, and storytelling skills; able to translate complex technology into clear, outcome‑based value for B2B buyers.
- Experience partnering with Demand Generation, Field Marketing, and Sales Enablement to drive pipeline, brand awareness, and seller productivity.
- Strong people leadership: experience hiring, coaching, and developing PMMs in a high‑performance culture.
- Data fluency: able to connect PMM activity to pipeline, adoption, win‑rate, and revenue outcomes with analytical rigour.
- Exceptional written and verbal communication; comfortable presenting to senior leadership and external audiences including customers, partners, and industry analysts.
- High bar for AI‑native ways of working: actively uses AI tools to drive quality and productivity across PMM workflows.
Preferred Experience
- Background in fleet management, transportation, telematics, IoT, mobility, computer vision, or AI‑powered enterprise SaaS.
- Experience in a high‑growth, scaling SaaS environment (Series C through to post‑IPO).
- Experience managing teams or stakeholders across India and multiple time zones.
- Familiarity with EU and UK data privacy and regulatory considerations relevant to commercial fleet technology.
Education
- • A Bachelor’s degree in Marketing, Business, Communications, or a related discipline is highly desirable.
- • An advanced degree (MBA or equivalent) is advantageous but not essential.
Location & Work Model
This position is based in the United Kingdom (Nuneaton, Warwickshire)/ Netherlands (Utrecht) and operates on a hybrid working model. Periodic international travel will be required (estimated 20–30% of working time) across the UK, EU, India, APAC, and to Netradyne’s San Diego headquarters.
Equal Opportunities
Netradyne is committed to building an inclusive and diverse workplace. We are an equal opportunities employer and do not discriminate on the basis of race, colour, ethnicity, national origin, religion, sex, gender identity, sexual orientation, age, disability, veteran status, genetic information, marital status, or any other characteristic protected under applicable law.
