Job Description
Commercial Lead (LTV)
£70,000 - £80,000 + Share Options + Benefits
West London | Hybrid (3 days office)
We’re working with a high-growth D2C brand revolutionising how people care for their pets. Their mission-led approach, paired with B-Corp certification, has earned them a fiercely loyal customer base, and they’re just getting started. With a collaborative, fast-paced culture and a laser focus on innovation, this is a place where commercially-minded professionals thrive. Following sustained growth and investment, they’re now hiring a Commercial Lead to own and optimise Customer Lifetime Value across every key touchpoint.
The Commercial Lead (LTV) will drive retention, monetisation, and reactivation strategies to deliver measurable business impact.
The Commercial Lead will…
* Take full accountability for retention, reactivation, and customer monetisation strategies
* Define and maintain self-serve LTV reporting tools to support cross-functional decisions
* Guide product and data teams on features that directly influence commercial performance
* Create actionable customer segments and personalisation strategies to maximise value
* Lead initiatives that boost the adoption of upsell products, rewards, and loyalty propositions
You Will Need
* 3–5 years in a commercial, growth, or retention-focused role within a D2C or subscription business
* Confidence with LTV metrics (e.g., churn, ARPU, payback, cohort analysis)
* Experience in influencing senior stakeholders and prioritising initiatives across teams
* Strong analytical skills with a bias for action and measurable impact
* Bonus: familiarity with Looker or similar BI tools
Why You’ll Love It
* £500 personal learning budget
* 25 days’ holiday + bank holidays + 1 extra day each year of service
* + 5 annual wellbeing days
* Enhanced parental leave (26 weeks fully paid maternity, 6 weeks fully paid paternity)
* Private medical and dental cover (Axa & Bupa)
* Cycle to work scheme and discounted gym access
* Best-in-class office culture (dogs included)
* Paid sabbaticals after 5 years