We are committed to creating an inclusive and diverse workplace. We welcome applications from people of all backgrounds and experiences and are proud to be an equal opportunities employer.
Reports to: CEO
Location: Bristol – flexibility around remote working
Contract: Permanent, full-time, flexibility required to meet job requirements
About Aerospace Bristol
We are Aerospace Bristol, the museum for flight, space, Concorde and beyond. Here, the legacy of aerospace lives on — not only in the aircraft, engines and collection we conserve, but in the stories we share.
Aerospace Bristol is a place where people connect: with history, with each other and with the ideas that shaped the modern world. By opening the doors to discovery for all, we inspire the next generation of engineers, innovators and explorers.
From biplanes to jump jets. From engines to rockets. From concepts and plans to finished machines. Step into the past, follow the story and get up close to discover something unexpected. Aerospace Bristol is where imagination takes off.
The Role
The Head of Marketing & Communications will lead Aerospace Bristol’s marketing, communications and brand activity, driving visitor numbers and income. This is a key role within the museum, and an important addition to the senior management team.
The post holder will oversee all aspects of marketing and communications activity, including digital marketing, content, PR, social media, internal communications and brand development. The role will line manage the Content Manager and manage external agencies and partners.
Aerospace Bristol has ambitious plans to strengthen its digital presence, develop audience insight and CRM systems, and build a more strategic and consistent approach to communications and storytelling. The Head of Marketing & Communications will play a critical role in shaping and delivering this work.
Duties & Responsibilities
* Lead the development and delivery of Aerospace Bristol’s marketing and communications strategy.
* Develop campaigns and audience-focused activity to increase visitor numbers, engagement and awareness.
* Lead on brand development and ensure consistency across all communications and marketing activity.
* Oversee digital marketing activity, including website, social media, email marketing and digital content.
* Lead the development of audience insight, CRM and data-led communications approaches.
* Oversee internal communications, ensuring staff, volunteers, members and stakeholders are informed and engaged.
* Manage media relations and PR activity, including external agencies and partners.
* Line manage the Content Manager and support their professional development.
* Manage external marketing and PR agencies, ensuring effective delivery and value for money.
* Support interpretation and storytelling across the museum site and visitor experience.
* Work collaboratively with fundraising and partnerships colleagues on campaigns, stakeholder communications and organisational messaging.
* Develop partnerships and collaborative opportunities that extend the reach and impact of the organisation.
* Monitor and report on marketing performance, audience engagement and campaign effectiveness.
* Play an integral role within the management team to shape and develop strategic plans for the organisation.
* Undertake any task that may be requested from time to time by the CEO, in line with the nature and scope of this post.
Person Specification
* Experience of leading marketing and communications activity, including digital marketing, content and audience engagement.
* Strong strategic thinking skills, with the ability to develop and deliver effective plans and campaigns.
* Excellent written and verbal communication skills.
* Experience of managing staff, agencies or external partners.
* Experience of developing audience-focused communications and engagement activity.
* Experience of working across digital platforms including websites, email marketing and social media.
* Ability to work at both a strategic and practical level within a small organisation.
* Strong organisational and project management skills.
* Creative, collaborative and proactive in approach.
* Ability to build positive relationships and work effectively across teams and with external stakeholders.
* Commitment to inclusion, accessibility and audience development.
* Experience of the museum, heritage, charity, cultural or visitor attraction sector would be advantageous, but is not essential.
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