About Midas
Midas is pioneering the future of asset tokenization by offering exposure to institutional-grade investments and structured products onchain - accessible, global, and compliant. Co-founded by Dennis Dinkelmeyer (Goldman Sachs) and serial entrepreneur Fabrice Grinda (FJLabs, OLX), Midas aims to bridge the gap between traditional and decentralized finance. Since launching in October 2024, Midas has grown to over $1 billion in total value locked (TVL) across its range of investment products, reflecting strong product-market fit and demand. The company raised a $9m seed round from top-tier investors including BlockTower, Framework Ventures, Coinbase Ventures and others – and is scaling its go‑to‑market engine and hiring exceptional talent to accelerate distribution.
The Opportunity
We are looking for a Social Media DeFi Wizard to take full ownership of Midas’ public voice: Across social channels, content, announcements, PR moments, and community-facing brand communication. This role sits at the intersection of social media, communications, and content, and is ideal for someone with hands-on execution. You will craft narratives that simplify complex financial and DeFi concepts, build reach and engagement across Twitter (X), LinkedIn, Telegram, and emerging channels, and help position Midas as a leading voice in the tokenization and onchain finance landscape.
Your Responsibilities Include
* Social Media Strategy & Execution
* Build, own, and execute our multi-channel social media strategy (Twitter/X, LinkedIn, Telegram, Discord) that resonates with both institutional and crypto-native audiences.
* Develop data-driven campaigns that support product launches, partnerships and executive thought leadership.
Content & Narrative Development
* Create educational and storytelling-driven content across mediums: articles, thought leadership, market explainers, product spotlights, long-form social posts, newsletters, and more.
* Collaborate with leadership to refine and reinforce Midas’ positioning, voice, and narrative - especially as part of our upcoming rebrand.
* Translate complex investment and DeFi concepts into accessible, compelling messaging.
Community Engagement & Relations
* Monitor crypto and finance conversations, engage directly with communities, answer questions, and proactively participate in user discussions.
* Build strategies to grow our audience, deepen engagement, and strengthen trust across retail and institutional communities.
* Organize side events to represent Midas at the major crypto conferences.
Communications & PR
* Work with founders to prepare announcements, press materials, and messaging for external partners.
* Coordinate with journalists, podcasts, and industry media for interviews, features, and coverage.
Analytics & Cross-Team Collaboration
* Track key metrics across channels and content types and provide insights & recommendations for continuous optimization.
* Monitor macro market, crypto, DeFi, and tokenization trends to keep Midas at the center of industry conversations.
What We Are Looking For
* 3–5+ years in social media, communications, or content roles (preferably in Crypto, DeFi, or Fintech).
* Proven success in growing social media accounts and driving meaningful engagement.
* Strong storytelling and writing skills with the ability to simplify financial/crypto concepts.
* Familiarity with tokenization, DeFi, products like RWAs, structured products, and the broader crypto space.
* Familiarity with analytics tools (e.g., Twitter Analytics, etc.).
* Highly autonomous, proactive, and comfortable executing quickly in a fast-growing startup environment.
What We Offer
* Play a central role in shaping and rebranding a fast-scaling company at the forefront of asset tokenization.
* Build and lead the voice of Midas across global channels.
* Work in a highly entrepreneurial, agile, and globally distributed team.
* Open and transparent culture where your ideas matter.
* Competitive compensation for long-term alignment.
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