Demand Generation Marketing Manager £45,000 - £55,000 pa DOE Hybrid - Leeds Office (3 days in office, 2 days remote) 25 Days Annual Leave Bank Holidays Christmas Closure Additional Company Benefits B2B experience is essential. Are you a results-driven marketing professional with experience of creating compelling and targeted B2B campaigns with a focus on increasing inbound leads? Our client, a rapidly growing SaaS business, is seeking a commercially minded Demand Marketing Manager to work across two of their key business segments, collaborating across Dales, Development, and Content. You’ll play a pivotal role in managing and optimising the sales pipeline, developing & delivering multi-channel marketing campaigns, whilst ensuring every lead is nurtured through to conversion. KEY RESPONSIBILITIES: Collaboration: Collaborate with Sales, Development, and Content teams, aligning activities with the business’ revenue goals. Marketing Campaigns: Develop & deliver targeted marketing campaigns across email, paid media, and social channels to increase engagement, nurture, and convert audiences. Automation: Manage and optimise marketing automation platforms, implement lead scoring, segmentation, and nurture workflows progressing prospects. Testing: Implement testing methods (A/B, etc) to improve engagement and conversion, optimising campaigns where necessary. Sales Enablement: Working closely with the Sales department, create and distribute sales enablement tools and marketing assets, to support pitches/demos with the goal of increasing conversation rate and closing deals. Reporting: Create and maintain reporting dashboards and report regularly on performance metrics, pipeline health, and campaign effectiveness. Strategies: Implement data-led strategies to improve conversion rates/ROI, using analytics and attribution modelling. Ownership: Manage and oversee the full sales pipeline from your lead generation activities, through to close. SKILLS & EXPERIENCE Experience in a B2B Demand Generation or Sales focussed Marketing role within a SaaS or Agency environment. Experience targeting field service-related industries would be highly beneficial. Strong understanding of B2B sales pipelines and lead nurturing strategies. Highly experienced with marketing automation platforms and CRM systems (HubSpot, Pardot, Salesforce, or similar). Data-driven mindset with excellent analytical skills. Strategic thinker with project management skills and an ability to execute with precision. Commercially focused with a results-driven mindset. Self-motivated, with an ability to take ownership and drive forward process with strong attention to detail. Exceptional communicator, able to collaborate with a wide range of stakeholders. If you’re passionate about building scalable marketing processes and driving measurable business growth, please apply today. If you would like to discuss the opportunity further, please contact Matt Pallister or Alice McGlaughlin on the numbers listed on our website: wearemarmion Thank you for taking an interest in the role advertised. We'd like to confirm that each CV received is read thoroughly by a trained consultant; if your application is shortlisted then you will be contacted via telephone in the first instance. If we have not contacted you within 5 working days of your application, please understand that the CV received, and the information provided does not meet the requirements of the role. However, we endeavour to consider all applicants for future opportunities; should you wish to speak to the named consultant about your application, please contact us directly