PR Senior Account Manager- Food & Beverage
Department: Lifestyle
Employment Type: Full Time
Location: PURPLE London
Description
Role Overview
We are looking for a Senior Account Manager, F&B to join PURPLE’s Lifestyle division - a commercially minded, culturally literate operator who lives and breathes restaurants and drinks brands.
This is not a generic hospitality PR role. It is for someone who understands that modern F&B brands sit at the intersection of food, culture, design, and entertainment - and who can translate that into sharp, strategic communications programmes.
You will own day-to-day delivery across a portfolio of restaurant and drinks clients, spanning independent founder/chef-led concepts through to corporate-backed, multi-site and global groups. You will be equally comfortable pitching a buzzy opening in Shoreditch as shaping narrative for an international drinks brand with board-level stakeholders.
What Success Looks Like
* Client founders, chefs and marketing leads see you as a trusted operator - not just an implementer.
* Media proactively come to you because they know your restaurants and drinks brands are worth covering.
* Coverage secured is relevant, reputation-building and commercially meaningful.
* Openings, menu launches and brand moments feel joined-up, culturally aware and strategically positioned.
* Your accounts run smoothly: budgets are controlled, timelines are met, and no one is chasing you for basics.
* Junior team members are sharper because you’ve raised the standard of thinking and execution.
* You identify opportunities before the client asks - collaborations, critics, partnerships, positioning shifts.
Key Responsibilities
1. Client Management and Delivery
o Own the day-to-day management of a group of F&B accounts, ensuring programmes are delivered to the highest standards.
o Act as the primary contact for clients, building trusted relationships with founders, chefs, marketing leads and corporate stakeholders.
o Lead weekly and monthly reporting, demonstrating not just outputs but outcomes and commercial impact.
2. Media and Influencer Engagement
o Maintain a deep and up-to-date knowledge of the UK and key European media landscape across:
1. National newspapers and weekend supplements
2. Luxury lifestyle and culture magazines
3. Trade and drinks press
4. Influential Substacks and newsletters
5. Podcasters
6. Influencers, KOLs, and industry insiders
o Build and nurture relationships with key restaurant critics, drinks writers, food editors, and cultural commentators
o Develop smart, targeted media strategies that go beyond volume to drive brand relevance and commercial impact
3. Campaign and Cultural Programming
o Contribute to culture-led storytelling that positions clients as part of the wider creative conversation - not just “places to eat”.
o Identify collaborations, talent partnerships and cultural moments that align with brand positioning.
o Support on launches, seasonal campaigns, partnerships, and programming.
o Work closely with internal teams to ensure F&B clients benefit from cross-sector thinking (Fashion, Beauty, VIP, Entertainment, Lifestyle).
4. Commercial and Operational Excellence
o Manage scopes accurately and monitor team time against retainers.
o Contribute to new business pitches with F&B market insight, competitor analysis and creative ideas.
o Mentor and develop Account Executives and Account Managers, ensuring high standards of delivery.
Skills, Knowledge and Expertise
Skills & Experience
* Essential 4-6+ years’ experience in restaurant and/or drinks PR (agency preferred).
* Demonstrable experience working on both independent, founder/chef-led concepts and more structured, corporate-backed groups.
* Strong working knowledge of the UK F&B media market, with understanding of key European titles and tastemakers.
* Proven ability to secure high-quality coverage across consumer, luxury and trade media.
* Excellent written skills - confident drafting press materials that feel informed, intelligent and culturally aware.
* Commercially literate: understands how PR activity supports bookings, covers, launches and brand equity.
* Proven experience managing and developing junior team members, setting clear expectations, maintaining high standards of output, and creating accountability across accounts.
* Desirable
o Experience working with premium or luxury dining brands.
o Exposure to multi-market or international campaigns.
Cultural Fit
* Wants to win - ambitious, driven, and outcome-focused.
* Obsessed with their craft - genuinely passionate about strategy and ideas.
* Curious beyond their job - plugged into culture, media, and the wider world.
* Cares about the work - high standards, detail-driven, and proud of what they produce.
* Great to be around - thoughtful, socially intelligent, and collaborative.
* Glass half full - solutions-led, constructive, and energising.
* Relationship-rich - building trust quickly and contributing positively to the culture.
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