Overview
As Manager, EMEA Go to Market Analytics you will steer analytics that directly shape how we engage clients, allocate spend, and measure performance across the region. You will sit within the Marketing Analytics function and report to the Associate Director, GTM Analytics EMEA & NA.
Responsibilities
* Partner closely with EMEA Marketing, Sales, Digital and external agencies to ensure our analytics work is clear, actionable, and tied to commercial outcomes.
* Work with channel owners, product marketers and planners to understand briefs and expectations, shaping campaigns and always‑on GTM activity by grounding strategy in evidence.
* Use data to answer the "so what?", surfacing insights that point to clear actions, trade‑offs and opportunities, enabling teams to optimise spend, improve targeting and strengthen client engagement.
* Identify use cases where predictive models, segmentation or machine learning can move the needle.
* Collaborate with the central advanced analytics team to build and deploy solutions—from forecasting to next‑best‑action logic—keeping things practical and business‑ready.
* Work with media, digital and analytics agencies to ensure deliverables are aligned, measurable and rooted in our GTM priorities.
* Manage scopes, timelines and expectations without losing the plot.
* Mentor junior analysts, multiply analytics maturity across the region and raise the bar for how EMEA teams use data.
Qualifications
* Degree in a quantitative, analytical or communications related field (e.g. Statistics, Mathematics, Marketing Science).
* Proven experience in digital or marketing analytics roles, ideally in a B2B or client‑centric environment.
* Agency experience is a plus, especially if you have survived attribution debates.
* Strong understanding of multi‑channel marketing – SEO, SEM, paid media, web journeys and related tactics.
* Technical capability in SQL, Python/R, Tableau, PowerBI, AWS and strong familiarity with GA360 and Adobe Analytics.
* Confident communicator able to translate analysis into decisions and influence stakeholders.
* Strategic thinker who is also comfortable rolling up sleeves to dig into data pipelines or campaign structure.
We are committed to providing an inclusive recruitment process for all candidates who make an application. Disability Confident Scheme applicants who opt in to the scheme and meet the minimum criteria for the role will be offered an interview.
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