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Marketing lead (travel) - folkestone hybrid

Aycliffe
Saga
Marketing
Posted: 30 December
Offer description

£32,000 - £38,500 dependent on experienceMarketing Lead (Travel)£32,000 - £38,500 per annum dependent on experiencePermanentFolkestone HybridAs part of the Travel Marketing team this role will support the Marketing Manager for Titan Travel, and the wider Travel marketing team deliver the Marketing Communications plan effectively across multiple channels to meet the businesses demand and sales targets.You will support Titan, and Saga’s wider Travel Business by orchestrating the planning and delivery of cross-channel marketing campaigns in line with the business targets. You’ll drive continued improvement in ways of working and optimisation of marketing collateral and messaging to align with marketing strategies.This role would suit an experienced marketer, offering the opportunity to join a high-performing and experienced marketing team. Titan Travel is a brand owned and operated by Saga Travel Group (UK) Limited, effectively making them sister brands. Saga acquired Titan Travel in 2009, and while they are now part of the same group, Titan Travel continues to operate as a separate, though integrated, entity within the Saga Travel business. This role requires you to be working from our Folkestone office a minimum of 3 times a week. We have designated office space for colleagues in our Travel business, allowing us to collaborate and share success as a function.Role ResponsibilityAs our new Marketing Lead you will be responsible for developing campaign activity across the annual plan, ensuring messaging and creative highlights our key brand differentiators to customers against our competitors.Your responsibilities, will include:• Working with the Titan Marketing Manager and Head of Travel Marketing in the development of the annual marketing plan for Titan Touring.• Facilitating and orchestrating the successful application of the Campaign Delivery Process to plan, shape, create and deliver best in class marketing communications cross-channel in an organised, timely and effective manner.• Leading the coordination of relevant stakeholders across Marketing, CRM, Digital & Trade teams, including running marketing planning and delivery meetings to provide ongoing clarity on roles, actions, timelines and dependencies. • Working with the wider marketing team to plan and execute a fit for purpose content strategy through all channels to inspire, entertain, educate and convince key target cohorts to choose Titan.• Proactively collaborating with CRM, Digital & Trade teams to design and create seamless customer journeys and content throughout campaigns to ensure customers have the best experience.• Supporting the CRM and Digital teams with continued and extended Test & Learn application across all activity, adopting best practice.• Working with the CRM, Digital and external Media teams to ensure all activity is tracked, reported on and collated into a single view of the Campaign results, to monitor efficiency and effectiveness.• Campaign briefing and creative sign off including main campaigns x4 times a year. • Working alongside the CRM team on email creative and proposition, to ensure consistency and brand alignment.• Work with the insight team to test creative and messaging to different customer cohorts to keep communications fresh and relevant.• Explore new partnership opportunities and help to manage the agency relationships, sharing content across all channels and managing the promotional plan • Represent and promote the company at internal and external meetings, conferences, exhibitions, and trade shows as required.The Ideal CandidateYou’ll be an experienced marketer with multi-channel experience including a marketing qualification.It is essential you have experience in a large consumer facing organisation and having worked within the travel industry would be advantageous.Experience required includes:• Project management and strong communication skills with the ability to bring teams together to meet goals• Used to working as a team and building solid working relationships across the marketing team and with external agencies/partners • Self-starter mindset, with the ability to create solutions rather than wait for a brief.• Experience in omni-channel planning and delivery to deadlines• Knowledge of the industry’s latest trends with proven experience in applying insights to improve business performance.• Strong commercial awareness• Strong growth and performance mentality, innovating and exploring new opportunities beyond the default approach• Proven ability to plan and deliver strategic revenue-generating marketing projects across both offline and online channels• Naturally curious and enjoys working with data and insight to inform decisions and shape activitySaga Values: Make it Happen, Do the Right Thing, Customer First, Excellence Every Day, Our People Make Us SpecialPackage DescriptionAt Saga we recognise that our people make us special. We believe our colleagues deserve rewards for the excellence they demonstrate every single day, that's why we have put together an amazing benefits package for all colleagues.  BENEFITS AVAILABLE TO ALL COLLEAGUES: 25 days holiday + bank holidaysOption to purchase additional leave - 5 extra daysPension scheme matched up to 10%Company performance related annual bonus - Up to 5%Life assurance policy on joining us, 4 x salaryWellbeing programmeColleague discounts including family discounts on cruises, holidays and insuranceRange of reductions and offers from leading retailers, travel groups and entertainment companiesEnhanced maternity and paternity leaveGrandparents leaveIncome protectionAccess to Saga Academy, our bespoke learning platformAbout the CompanyOver the past 70 years we have become the UK's specialist provider of products and services to people aged over 50 in the UK. The Saga brand has become one of the most recognised and trusted brands amongst UK consumers in this demographic, recognised for its high quality products and exceptional standards of service. These include cruises and holidays, insurance, personal finance and the Saga Magazine.At Saga we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement. We value diversity not just because it is the right thing to do, but because diverse teams perform better.Fair consideration is given to applications from all applicants, including those with disabilities and those over who are over 50 as we are champions of age inclusivity. We are an official Disability Confident Committed employer and ensure that our recruitment process is inclusive and accessible and we will make reasonable adjustments as required. For more information on our DEI policies please visit our Saga Careers page.​Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga will not be responsible for any fees related to CVs received in this unsolicited manner.Job Reference: saga/TP/56250/3391

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