At Bel, we are on a hugely exciting transformational journey to provide healthier snacking solutions for all, whilst developing a sustainable farming model for the future. Our company signature, ‘For All, For Good’, reflects exactly this. This mission mobilizes approx.13,000 employees every day, in over 30 countries to build both a profitable & sustainable business model for the future.
The Bel Group is a major player in the food industry, specialising in dairy, fruit, and plant-based products, and is one of the world leaders in branded cheeses. Its enviable portfolio includes internationally recognised brands such as Babybel®, Boursin®, The Laughing Cow®, GoGosqueeZ® and Kiri®, contributing to global sales in excess of €4 billion.
Bel is committed to ensuring our brands are accessible to all - with relevant formats offered though all of the more traditional sales channels including grocery, convenience and discounters and with a rapidly growing e-comm business. Additionally, we have made huge progress within the Out-of-Home (Food Service) Channel ensuring a suitable product range is available in restaurant, healthcare, education, travel & hospitality sectors.
We believe that our success is only possible with a diverse mix of talented people. We’re building a future that embraces health, nutrition, innovation, sustainability, diversity, and crucially the opportunity for our colleagues to make the most of their careers.
#IWorkForAllForGood
About the Role: This is a hybrid position where you will play a supporting role in both the evolution of the OOH UK Channel and the development of the Kiri brand. You will assist in the creation and execution of OOH campaigns, gaining hands-on experience with digital innovation and audience-targeting strategies. From aiding in the development of brand plans for Kiri to supporting the marketing initiatives of the OOH UK Channel, your role will be dynamic and varied, with a strong focus on assisting business development and the overall growth of OOH channels across brands.
Key Responsibilities:
OOH Scope:
1. Brand Development:
2. Support brand development efforts across our portfolio of brands, including the creation and refinement of artwork, conducting feasibility studies, support with P&L management and developing compelling selling stories
3. Customer Support:
4. Provide dedicated customer support to wholesalers and chained accounts.
5. Organize and actively participate in customer meetings to strengthen relationships and address customer needs
6. Promotional Planning:
7. Assist in the creation and execution of marketing promotional plans for wholesalers
8. Work in close collaboration with the National Account Manager (NAM) to ensure alignment and effectiveness of promotional activities
9. Performance Review:
10. Conduct monthly performance reviews of key business metrics, including sell-in and sell-out data, to drive continuous improvement and identify areas of opportunity
11. Sponsorship:
12. Manage relationships with sponsors and develop a comprehensive marketing calendar
13. Create relevant marketing assets for various touchpoints throughout the year, such as digital platforms and trade shows
14. Drive the development and execution of creative advertising campaigns that align with brand strategies
15. A&P Management:
16. Oversee all aspects of advertising and promotion management to ensure impactful and efficient use of budget
Kiri Scope:
17. Brand Development :
18. Support brand development efforts across the Kiri product range including the creation and refinement of retail sell in decks, product demonstrations and developing compelling selling stories
19. Artwork Management:
20. Manage updates and creation of packaging artworks across the portfolio
21. Content Development:
22. Develop always-on content relevant to the UK market and support the development of the New Product Development (NPD) pipeline.
23. Performance Tracking:
24. Conduct monthly performance updates and track NPD performance, using data to provide recommendations on support strategies, key price points, category trends, and opportunity assessments
Skills/Experience:
25. Bachelor's degree in Marketing, Business, or a related field.
26. 2 – 3 years of experience in a similar role is preferred (experience in food service is a huge plus)
27. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
28. Knowledge of digital marketing tools and techniques is a plus.
29. Proven ability in business development and growth
30. Strong communication and analytical skills
31. Experience/Exposure in P&L management
Profile: We're excited to meet candidates with an entrepreneurial spirit, those who are proactive, resilient and solution oriented. We are looking for candidates who have a genuine enthusiasm for both brand management and food service. If you're eager to innovate and lead in a dynamic industry, we'd be thrilled to have you apply.