Content Writer Location: Coventry (Hybrid – 3 days in office) Salary: £33,000–£38,000 Join an Award-Winning Business That Puts People First We’re a leading national commercial cleaning and associated services provider — and proud winners of the European Cleaning & Hygiene Awards 2025: Best Company to Work For. Founded in 1986, we’ve grown into a national organisation without losing what matters most: our family values, people-first culture, and commitment to doing the right thing. Our continued success is built on 5 pillars — Employee Investment, Customer Engagement, ESG, Service Excellence and Innovation — and our marketing team plays a vital role in bringing this message to life. As we continue to raise the bar, we’re looking for an exceptional Content Writer to join our fast-growing in-house marketing team. The Opportunity We are looking for a delivery-focused Content Writer to join our marketing team. This role is responsible for producing high-quality written content that supports brand credibility, sales enablement, and marketing campaigns. You will turn real operational activity across the business into clear, compelling content: from case studies and award submissions to website copy, internal/external news and campaigns. What You’ll Be Doing Content Production (60–65%) • Write case studies that clearly demonstrate impact, outcomes, and value • Produce SEO-focused articles and website content across key service areas • Create campaign copy including email content, landing pages, and social captions • Repurpose content into multiple formats (long-form, short-form, summaries, snippets) • Maintain consistency of tone of voice across all written output Awards & High-Value Writing (15–20%) • Lead the writing of award submissions (a critical part of our marketing strategy) • Translate operational achievements into compelling, structured narratives • Work with stakeholders to gather evidence, data, and supporting detail • Ensure submissions are clear, persuasive, and aligned to judging criteria Content Extraction & Research (15–20%) • Conduct structured interviews with Operations, Sales, ESG, and senior stakeholders • Extract stories, insights, and data from across the business • Proactively identify content opportunities (client wins, innovations, events) • Work closely with the Marketing & Events Executive to capture content from events, sites and campaigns Workflow & Collaboration (5–10%) • Brief designers clearly for visual support where needed • Work within Motion and SharePoint to manage content workflows and assets • Maintain a structured content library (case studies, messaging blocks, reusable content) • Deliver work to agreed deadlines with minimal supervision What We’re Looking For * 2–4 years’ experience in a content or copywriting role (B2B preferred) * Strong experience writing structured, persuasive content (case studies, long-form, or similar) * Ability to take raw information and turn it into clear, compelling narratives * Excellent attention to detail, grammar, and structure * Confidence working with stakeholders and proactively chasing information * Ability to manage multiple pieces of work simultaneously * Understanding of SEO basics and content structure Tools You’ll Use Microsoft Office Suite – SharePoint - Motion.ai - WordPress (basic use) - GA4 (to understand content performance) The Package * £33,000–£38,000 basic salary * Performance bonus * 35 days holiday (including bank holidays) * Hybrid working (3 days in Coventry office, 2 from home) Why Join Us? * Award-winning workplace culture * Clear brand direction with room for creative input * Exposure to national campaigns and large-scale events * A supportive team environment where your work genuinely matters * Real opportunities for development If you’re a creative professional who wants variety, autonomy, and the chance to see your work drive real business growth — we’d love to hear from you