Defining data layer requirements and working with developers to implement it across our digital estate.
Implementation, debugging, and troubleshooting of analytics and marketing tags.
Owning the data quality of tagging and data layer implementations to ensure robust and accurate business reporting and analysis.
Development and maintenance of tagging best practices.
Communicating tracking requirements to both technical and non-technical stakeholders.
Supporting the delivery of the A/B and Multivariance Testing (MVT) roadmap aligned with business objectives to optimise landing pages and website conversion funnels.
End-to-end delivery of AB testing process, including hypotheses creation, test implementation, and post-test analysis.
Business partnering with digital product owners.
Leading the relationship with a third-party digital agency.
Experience working as an Analytics Implementation specialist, Digital Analyst, Web Analyst, or Web Developer.
Experience working with Tag Management System, ideally Google Tag Manager.
Experience using analytics tools such as Google Analytics (GA4), Firebase, or similar.
Knowledge of Web Technologies such as HTML, CSS, and JavaScript.
Experience of Mobile App tracking and measurement would be an advantage.
Hands-on experience using A/B Testing tools (Optimizely or similar).
Excellent written and verbal communication skills, with the ability to explain complex and technical concepts to non-specialists.
Experience working in a fast-paced, multi-brand environment.
Strong experience in stakeholder management at various levels of the organisation.
Company Description: As an Implementation Analyst, you will own the tagging and data layer implementation roadmap in terms of longer-term strategy and short-term operations across the GK central digital team. This covers all website and mobile app assets across the estate.
Join us at Greene King, the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. With a 220-year brewing and pub history, we create a business we are proudly known for today. Our 39,000-strong team are the guardians of a wholly British pub experience.
Job Description: Please note this is a hybrid role, requiring 1 to 2 days per week in our Burton office.
Your role as Implementation Analyst:
Creating a robust and effective process for the implementation and usage of tagging and data layer elements.
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Additional Information: We reward our team's hard work with a competitive salary, pension, and more:
* The chance to further your career across our well-known brands, with training and development at each level.
* Discount of 33% for you and 15% for loved ones on all our brands.
* Free employee assistance program for mental health, well-being, financial, and legal support.
* Discount of 50% for you and 25% for loved ones at Greene King Inns and hotels.
* Refer a friend and earn £1,500 when they are placed.
* Wagestream: access your wages before payday.
* Retail discounts: up to 30% off at Superdrug, exclusive discounts with three mobile, and more.
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